No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is a loud and clear reflection of your ability to turn passive shoppers into active paying customers. How’s that for powerful? Mobile
Effective listening skills are at the core of SEO "I make progress by having people around me who are smarter than I am and listening to them. And I assume that everyone is smarter about something than I am.” Henry J. Kaiser Listening served Kaiser well. He became known as the father of modern American
Storybranding If, in 1891, you were suffering from a “bilious” or “nervous” disorder, apparently all you needed to do was take Beecham’s Pills, the “most marvelous antidote yet discovered.” In fact, it would also take care of your weak stomach, sick headache, impaired digestion, constipation and disordered liver. Wow. What a deal! Better yet, this
Tips and strategies for writers from around the web for overcoming burnout When you’re excited about a new writing project, you’ll probably have so many great ideas that your fingers can’t type fast enough to capture all of your thoughts – but that’s okay because you’ve got lots of adrenaline to keep you going.
Belief-proof your marketing copy Our high school was putting on the musical, “No, No, Nanette.” While others vied for acting and singing parts, I knew exactly what I wanted: to be the pit orchestra’s only flautist. I was happy when that happened – plus, my good friend Megan was playing first violin. The two of
Improve your writing structure: fixing the muddle in the middle In 2006, I needed to start writing optimized blog posts for a client in the car sales industry. I wanted to write something better than what currently existed in that online space, so I looked for blogs from competitors and: There wasn’t much out there.
Get targeted demographic data for free with Google Analytics Companies can spend thousands and thousands of dollars trying to get a good handle on their target markets and still not feel as though they have a true picture. Meanwhile, other companies don’t spent any time or resources getting to understand their audiences, perhaps because they
Any time writers get together, it seems that someone brings up the “problem” of being an introvert. After all, they say – quite accurately – writers also need to promote their work, unquestionably an uncomfortable activity for many introverts. Moreover, when using primary sources, the tool is usually the interview – which involves contacting and
Romance your reader with captivating opening lines Studies into speed dating, where people seeking a relationship meet multiple potential partners in a short amount of time, suggest that two people tend to “click” – or “not click” – within a matter of seconds. Why? It’s hard to say. Maybe it’s her laugh or his eyes.
Subject matter experts: how to find and choose expert sources Talk about a story that gives you the shivers . . . in 2012, Forbes shared the tale of Ryan Holiday, a “self-styled ‘media manipulator’” who was quoted numerous times in print and online publications. Here’s the problem: “He is not an expert in barefoot