3 Mobile Ecommerce Optimization Tests You Need to Be Running

No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is a loud and clear reflection of your ability to turn passive shoppers into active paying customers. How’s that for powerful? Mobile

February 17th, 2017|0 Comments

StoryBranding takes a fresh look at brand marketing strategies

Storybranding If, in 1891, you were suffering from a “bilious” or “nervous” disorder, apparently all you needed to do was take Beecham’s Pills, the “most marvelous antidote yet discovered.” In fact, it would also take care of your weak stomach, sick headache, impaired digestion, constipation and disordered liver. Wow. What a deal! Better yet, this

July 14th, 2014|0 Comments

Use Google Analytics demographic data to market to your audience

Get targeted demographic data for free with Google Analytics Companies can spend thousands and thousands of dollars trying to get a good handle on their target markets and still not feel as though they have a true picture. Meanwhile, other companies don’t spent any time or resources getting to understand their audiences, perhaps because they

June 3rd, 2014|0 Comments