Use Google Analytics demographic data to market to your audience

Get targeted demographic data for free with Google Analytics Companies can spend thousands and thousands of dollars trying to get a good handle on their target markets and still not feel as though they have a true picture. Meanwhile, other companies don’t spent any time or resources getting to understand their audiences, perhaps because they

June 3rd, 2014|0 Comments

Google’s 100% secure search: how to make lemonade from lemons

Making lemonade from lemons: Google’s new 100% secure search This week at The Search Guru, we’ve been hearing a lot of buzz from clients about Google’s move to secure search (and the chatter hasn’t been favorable). We understand – and we’d like to clear up some misconceptions, from our perspective, about how this change truly affects

September 27th, 2013|0 Comments