How effective listening skills are at the core of SEO

Effective listening skills are at the core of SEO "I make progress by having people around me who are smarter than I am and listening to them. And I assume that everyone is smarter about something than I am.” Henry J. Kaiser Listening served Kaiser well. He became known as the father of modern American

August 5th, 2015|0 Comments

Improve your writing structure by boosting the muddle in the middle

Improve your writing structure: fixing the muddle in the middle In 2006, I needed to start writing optimized blog posts for a client in the car sales industry. I wanted to write something better than what currently existed in that online space, so I looked for blogs from competitors and: There wasn’t much out there.

June 10th, 2014|0 Comments

Subject matter experts: tips on finding & choosing expert sources

Subject  matter experts: how to find and choose expert sources Talk about a story that gives you the shivers . . . in 2012, Forbes shared the tale of Ryan Holiday, a “self-styled ‘media manipulator’” who was quoted numerous times in print and online publications. Here’s the problem: “He is not an expert in barefoot

May 13th, 2014|0 Comments

Discover how to show empathy in writing and why it’s important

Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I both live near Cleveland, which means we both have experienced plenty of frigid winters – and one thing we have in common is that

February 14th, 2014|0 Comments