Storybranding If, in 1891, you were suffering from a “bilious” or “nervous” disorder, apparently all you needed to do was take Beecham’s Pills, the “most marvelous antidote yet discovered.” In fact, it would also take care of your weak stomach, sick headache, impaired digestion, constipation and disordered liver. Wow. What a deal! Better yet, this
Tips and strategies for writers from around the web for overcoming burnout When you’re excited about a new writing project, you’ll probably have so many great ideas that your fingers can’t type fast enough to capture all of your thoughts – but that’s okay because you’ve got lots of adrenaline to keep you going.
Belief-proof your marketing copy Our high school was putting on the musical, “No, No, Nanette.” While others vied for acting and singing parts, I knew exactly what I wanted: to be the pit orchestra’s only flautist. I was happy when that happened – plus, my good friend Megan was playing first violin. The two of
Improve your writing structure: fixing the muddle in the middle In 2006, I needed to start writing optimized blog posts for a client in the car sales industry. I wanted to write something better than what currently existed in that online space, so I looked for blogs from competitors and: There wasn’t much out there.
Any time writers get together, it seems that someone brings up the “problem” of being an introvert. After all, they say – quite accurately – writers also need to promote their work, unquestionably an uncomfortable activity for many introverts. Moreover, when using primary sources, the tool is usually the interview – which involves contacting and
Romance your reader with captivating opening lines Studies into speed dating, where people seeking a relationship meet multiple potential partners in a short amount of time, suggest that two people tend to “click” – or “not click” – within a matter of seconds. Why? It’s hard to say. Maybe it’s her laugh or his eyes.
Subject matter experts: how to find and choose expert sources Talk about a story that gives you the shivers . . . in 2012, Forbes shared the tale of Ryan Holiday, a “self-styled ‘media manipulator’” who was quoted numerous times in print and online publications. Here’s the problem: “He is not an expert in barefoot
Finding the courage to write “I worry that I’m not good enough,” says Joy Bautista Collado, although she can’t define precisely why. “I need courage.” And, even though other people encourage her to write, she doesn’t try to publish much because of her fear. “My biggest insecurity,” the writer from the Philippines confides, “is that
Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I both live near Cleveland, which means we both have experienced plenty of frigid winters – and one thing we have in common is that
Catch 22: expert sources or engagement first? At first glance, the formula for creating great content (that can be promoted on social media channels) might look simple and straightforward: Google likes and rewards websites with quality content Therefore, I will write quality content for my blog One of the best ways to create quality content