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B2B Website: Asset or Burden?
Dear Participant,
Thank you for taking the time to fill in this questionnaire. We are doing research on how b2b use their websites and if the websites are helping them achieve their goals.
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Do you know how many visitors come to your site monthly?
Yes
No
Not sure
Clear selection
Do you know on which devices your visitors prefer to use when visiting the site?
Over 50% are on desktop
Over 50% are on mobile
Not sure
Clear selection
Do you know what % of your buyers are below 30 years of age?
up to 20%
20-50%
more than 50%
Not sure
Clear selection
Do you know what % of users find you via branded vs non-branded (generic) search queries?
Yes, I'm checking this data regularly
No, I don't know
I'm not sure
Clear selection
Do you have an FAQ database with questions your sales team replies to regularly via email?
Yes, we have templated replies for email questions
No, every question is replied to individually
I'm not sure
Clear selection
Is your website optimized for mobile devices?
Yes, mobile is a priority for us since customers start their research via mobile
The site is accessible via mobile, but the desktop version is still a top priority for us
No, our website is not optimized for mobile
I'm not sure
Clear selection
Are you optimizing the website to load faster (have higher site speed score)
Yes, we strive to make our website load as quickly as possible
No, I know that competitor sites are faster than ours
I don't know what our site speed score is
Other:
Clear selection
Can website visitors place an order or buy products via your website?
Yes, they can choose products and place an order
Customers can only view products and contact us via email to place an order
Customers must contact a distributor to place an order
Other:
Clear selection
Do you know what % of your visitors place an order or buy a product via the website?
Yes, I'm checking that data regularly
No, we are not tracking conversions
I'm not sure
Clear selection
Do you use email campaigns?
Yes, we regularly send email newsletters to our customers
No, email is for communicating with clients only - we don't send additional emails like newsletters
Other:
Clear selection
Do you advertise on search engines like Google or Bing?
Yes, we invest over 50% of our budget on paid search ads
Yes, we do paid search ads, but that's not a priority for us (less than 50% of the budget)
No, we haven't tested paid search advertising platforms yet
Other:
Clear selection
Is your company active (posting at least once per week) on any social media channel? (please select all options that apply)
Yes, we're active on LinkedIn
Yes, we're active on Twitter
Yes, we're active on Facebook
No, we're not active on any social media
Other:
Do you use a marketing automation platform on your website?
Yes
No
Not sure
Clear selection
Please provide your email address below if you'd like to receive the results of the survey:
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