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b2b Digital Marketing resources:

  • Digital marketing strategy
  • b2b e-commerce
  • SEM (search engine marketing) – PPC
  • Social Media
  • Email marketing
  • Marketing automation
  • Marketing communications
  • Conversion rate optimization

Top 3 B2B Conversion Tracking Mistakes that Affect Your Profit

2020-02-19T20:10:45+00:00February 19th, 2020|

Online marketing allows you the ability to capture information about your site’s visitors to better understand your marketing efforts. Thanks to analytics, you can understand what your customers search for, how they interact on your site, what device they are on, and the actions they take before they actually buy. Conversion tracking can be

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Is Your B2B Website an Asset or Burden?

2020-02-09T18:17:59+00:00January 28th, 2019|

B2B Website Efficiency Survey + Results Is your b2b website an asset or burden? TSG President Leslie Carruthers spoke at Content Marketing World 2018 and got feedback from the audience that most people thought of their b2b website as more of a burden than an asset to their business. That got us thinking: do

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Overcome the Top 8 B2B Ecommerce Challenges Blocking Your Success

2018-12-17T20:55:01+00:00December 17th, 2018|

Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can be (even more) successful. The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can: Cut costs Shorten the sales cycle Increase brand awareness Drive

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B2B Ecommerce Landing Pages: Great Examples of Huge Wins & Epic Fails

2018-12-31T11:11:34+00:00July 11th, 2018|

Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A landing page is a standalone web page. It is where your customer or potential client will start their journey on your

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Cost per Acquisition Calculator

2018-10-24T16:27:03+00:00July 11th, 2018|

Why Should You Calculate What You Can Spend to Acquire a Lead? To know how much a customer is worth to your business. To know how much you can afford to pay to acquire a new customer.   Cost per Acquisition Formula   [Revenue ➖ (Production Cost ➕ Overhead Expenses ➕ Refunds)] / Number of

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B2B Ecommerce Marketing: How to Overcome the Top 8 Challenges Blocking Your Success

2021-01-28T07:33:15+00:00June 6th, 2018|

The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can

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