Google Ads and Google Analytics: Why you see differences in Conversions and Revenue

2020-02-25T02:10:25+00:00February 25th, 2020|

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they

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Top 3 B2B Conversion Tracking Mistakes that Affect Your Profit

2020-02-19T20:10:45+00:00February 19th, 2020|

Online marketing allows you the ability to capture information about your site’s visitors to better understand your marketing efforts. Thanks to analytics, you can understand what your customers search for, how they interact on your site, what device they are on, and the actions they take before they actually buy. Conversion tracking can be

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SEO basics: Domain authority and keywords are important for Google traffic

2018-06-14T21:07:34+00:00June 26th, 2013|

Getting back to SEO basics! Today, let’s talk about some basic building blocks of SEO and how monitoring our competitors can help us spot weaknesses in our own sites. Search engines, such as Google and Bing, receive huge numbers of queries every day, as people type terms into their search engine boxes. The search engines

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