TL;DR: We’re gifting you 4 plug-and-play AI tools our clients are using right now to save time and scale marketing. You can dive in, or reach out and we’ll walk through what’s best for your team with you.
Find them organized here so you can work through them in the same order I’d recommend if we were sitting side-by-side.
- Prompts for your persona documentation, tone of voice guide and a one-page value proposition.
- Competitive Lens Custom GPT
- B2B Marketing Team Custom GPT
- Put it all together with 2 Make Blueprints to create automations that generate blog posts from curated content collected from LinkedIn
Want help with any of it? We’re here for you!
Step 1: Build your foundations with 3 essential prompts
Before you ever ask AI to write for you, give it the context to sound like you and focus on your priorities. These three prompts help you create:
- A persona: who you’re speaking to, their pain points, and what they care about.
- A tone of voice guide: so every output sounds on-brand.
- A one-page value proposition: so AI knows exactly what you offer and for whom.
Why it matters: Without these, AI will guess — and that’s how you get generic content. With them, even a simple “write a blog post on X” request will sound like it came from your team.
Step 2: Try a ready-to-go Custom GPT
Open the Competitive Lens GPT
If you’re not ready to build your own Custom GPT (or Gemini Gem, or Microsoft Copilot in Copilot) yet, you can try ours. Here’s what happens when you open it:
- You click the conversation starter.
- It asks you 5 quick questions.
- It goes out and researches your competitors’ blogs from the last 3 months (or more, you decide).
In about 3 minutes, you’ll have:
- A full competitive content report for the month
- Which topics drive the most traffic in your space
- The gaps you can own right now
You’ll walk away with 3-5 campaign ideas you can use immediately. No spreadsheets, no late-night scrolling. Want help? Choose a time that works for you now.
Step 3: Try this Custom GPT to see what happens when one GPT becomes a team
Meet the B2B AI Marketing Team
Instead of one assistant, this Custom GPT gives you seven specialist roles under the same roof:
- The Org Architect: designs your ideal AI-ready team structure
- The Brand Translator: makes sure everything matches your tone and message
- The Launch Strategist: builds your rollout plan
- The Adoption & Workflow Guide: integrates AI into daily work
- The Sage Advisor: keeps decisions aligned with your goals
- The AI Role Designer: defines exactly what each AI role should do
They work together like a relay team. Example: you want to brainstorm a new blog topic → The Launch Strategist surfaces what’s hot → The Sage Advisor ties it to a business goal → The Brand Translator refines it for your audience → you end up with a content plan that’s relevant, strategic, and ready to go. Want help? Let’s look at this together.
Step 4: Scale without adding more hours
We built two connected Make.com (similar to Zapier or Respell) scenarios so you don’t have to. You’ll need your own Make account, ChatGPT (or other LLM) and Google account (or you could use Microsoft Excel instead of Google Sheets). Download the blueprints, import them, connect your apps, and you’ll have a flow that takes you from watching thought leaders’ LinkedIn posts to having ready-made blog drafts in your spreadsheet. Want help? We’re always a click away.
Scenario 1 – Thought Leadership Scanner → Spreadsheet
Download the Make blueprint here
Every day it:
- Checks a list of thought leaders you choose
- Pulls their latest LinkedIn posts
- Filters them with ChatGPT to keep only the relevant ones for you
- Adds those into a Google Sheet for easy reference
Scenario 2 – Blog Builder from Curated LinkedIn Content
Download the Make blueprint here
Each week it:
- Reads the curated posts in your spreadsheet (from Scenario 1)
- Generates research questions for each post
- Gets detailed answers from Perplexity
- Uses all that context to draft blog posts in your tone of voice
By the end of the week, you choose the blog you want to publish — no starting from scratch. If connecting the apps gets tricky, choose a time here and we’ll help you set it up.
I’m glad we’re on this AI journey together! Let’s keep exploring what’s possible with AI in content operations. If you want to move faster, skip the trial-and-error, and have a team of specialists who live and breathe AI and marketing on your side, let’s talk.
Book a free 20-minute call and we’ll help you navigate the AI landscape faster, easier, and with strategies that actually work for your business.
Best of luck and we’d love to hear how it’s going! Reach out any time.
