WE ALIGN OUR OWN SUCCESS WITH THE SUCCESS OF OUR CLIENTS
Research findings say the biggest obstacle before B2B Digital Marketers is delivering results with limited resources. That is why we offer free trainings and free work sessions to fellow marketers, where together we come up with solutions how to grow traffic and conversions with the available resources.
WE TAKE GREAT PRIDE IN WATCHING OUR CLIENTS’ BUSINESSES GROW
You are definitely doing your job – we are buried in orders!
“You guys are definitely doing your job, I can see it –
we are buried in orders. Go Search Guru, go Search Guru.”
We are very pleased with the results
“Sales come first – and so the top priority is to write to sell.
The Search Guru really gets that.
Your copy optimization work and training exceeded our expectations;
We are very pleased with the results.”
TSG acts as an extension of a company
“It is their knowledge of the space
and the confidence to act as an extension of a company
that make their addition a unique spectacle.
Wherever I go in the internet space, Leslie will surely follow.”
I’m proud of the work we’ve done
“You guys have set the bar really high.
I’m proud of the work we’ve done and
I have told that to my network and peers and community.”
:: Total traffic increased 31% YOY after 6 months of service
:: Organic traffic increased 27.5% YOY after 6 months of service
One of the TOP experts in the field of SEM!
“I consider Leslie Carruthers to be one of the TOP experts in the field of SEM!
I have introduced Leslie to a number of my high profile clients such as Brookstone.com and On Target Jobs and
I always seem to receive a call from the clients I recommend a couple of months later
thanking me for getting them in touch with Leslie and her team!”
Quick to understand nuances
“Leslie is clearly and expert in her field.
She is very quick to understand nuances of individual business competencies.
She remains very current in the field, which is critical for any business
looking to stay most competitive with internet search.”
Always with great results
“I have personal experience with The Search Guru team and their work
within multiple electronic components distributors and manufacturers,
and recommend them to clients,
always with great results.”
Flexible to our needs
“The Search Guru team is easy to work with,
responsible, independently reliable and knowledgeable.
They are flexible to our needs
and tightly focused on our conversion goals.”
50% of our revenue comes from PPC management by TSG
“Lately, around 50% of our revenue has been directly attributed
to the paid search efforts performed by The Search Guru.
I consider 30% a good target for that metric and
with your help we have soared way past that!”
Met and exceeded my expectations
“I know from the phones and appointments set
that their work on Google Adwords was productive.
The Search Guru team met and exceeded my expectations
and I highly recommend them.”
I learned a lot
“You guys got way more done than I could have.
I learned a lot and am excited to learn more.
This was a very good experience.”
Expertise in a variety of areas
“Their expertise in a variety of areas
has enabled DentalCare Partners to
create a comprehensive search engine marketing strategy
that includes organic search, pay-per-click advertising, blogs and more.”
Thanks for the great resources
“The keyphrase research looks great.
This category is especially challenging, given the highly-competitive generic terms,
and we are now equipped to differentiate ourselves in a crowded online category.
Thanks for these great resources.”
Already seeing payoffs
“I hired The Search Guru team to do
SEO for MedCityNews.com and
we’re already seeing payoffs well before many of the different
strategies are implemented.”
“TSG revived our PPC campaigns.
They produced an increase of over 50% in revenue over the year;
that was something impressive to show to the board.”
Leslie at CMWorld
“We are so fortunate to have Leslie at CMWorld.
Her insights help us be better marketers!”
Special and Extraordinary People
“It’s a pleasure working with you and your team, Leslie!
Such a special and extraordinary group of people.”
SERVICES WE PROVIDE
COMPANIES WE’VE WORKED WITH
FOUNDED IN CLEVELAND, OHIO 15 YEARS AGO,
THE SEARCH GURU DIGITAL MARKETING AGENCY
IS HERE TO MEET YOUR NEEDS
QUESTIONS AND ANSWERS
Optimized content is content that is ranking high in search engine results pages.
Different key terms require different levels of optimization: highly competitive terms require more work, while new/niche/less competitive topics require less optimization.
Depending on competitiveness or a.k.a. “keyword difficulty” of a search term, you might need to:
- Add multiple subtopics to cover different aspects of the search intent
- Add image/video content to make the page more appealing to the users
- Improve on-page elements such as heading structure, alt elements, etc.
- Work on gaining backlinks for the content or increasing the overall domain authority of the website.
Here’s the template for content optimization we use at TSG – Content Planning and Outlines template, which will help you work on optimizing your content. And feel free to book a free work session with us to discuss the best approach to content optimization based on the resources you have available.
Optimizing website content is a data-driven process which starts with keyword research. To start optimizing your content, first check for which keywords the page is currently ranking for.
- You can find this information within Google Search Console > Performance > Landing Pages > click on the page URL, then check the queries.
- Or you can use external tools like SEMrush, Ahrefs or MOZ.
When you see the keywords, you need to choose which ones of them are relevant to your business.
Then you need to create a plan for the content update:
- will you be expanding the existing paragraphs
- adding more subtopics
- or you need to rearrange the page layout.
When updating your copy, you can also plan for making the page better from CRO (conversion rate) perspective. Think about:
- Adding social proof/testimonials to your page
- Explaining “the process” — what can customers expect from you
- Add FAQs — they are excellent for both SEO and CRO.
- We invite a team of 3+ people on these trainings.
- We discuss what has changed in the digital field for the last 1-3 years so you can update your knowledge and strategy.
- During those sessions we usually identify some quick wins, which are easy to implement.
- In 80% of the trainings we decide to do follow-up work sessions with 1 or more issues to work on.
- There we do some prep work by pulling data to support the issue discussion and work together to identify workable solutions for the company.
- In addition, you’ll get free access to the competitor review and content optimization templates to help you implement easier what you’ve learned on the training.
- We started this series of free trainings and work sessions after the first set of findings from our research: The top 3 issues of b2b Content Marketers. The trainings were a continuation of the research to dig deeper into those issues and see how we can find solutions for them.
- During lockdown, these training managed to fill a gap and decrease stress levels with fellow marketers, who experienced increased demand for digital marketing knowledge for their teams.
- We didn’t plan for it, but those sessions also helped us learn a lot about figuring out how to plug in digital channel tactics into existing marketing mixes of established companies, who were recently turning into digital and were operating with limited resources. These solutions are specific for every company and are born only through open discussions.
In order to make content marketing creation easier and faster and to follow best practices for SEO and CRO, it is advisable to use a Content marketing plan. Here’s the template we use at TSG – Content Planning and Outlines template :
Content audit will help you see:
- Top content serving SEO purposes
- Top content that gets backlinks
- Top content that gets engagement in Social Media
- Which content is working best for the brand
- Potentials for content to be created
Here’s the template we use: TSG Content Audit template – just make a copy from here:
Doing B2B competitor analysis is a great place to start planning your digital marketing strategy or revisit and update it with fresh ideas. We love competitor analysis as we (almost) always manage to come up with both easy to implement fast wins as well as ideas for long terms strategies that would feed nice working or brainstorm sessions.
In our b2b competitor analysis in majority of cases we include 4 parts:
- Copy and key phrase analysis of competing websites (SEO perspective)
- Social media profile analysis
- Inbound links(Backlink)
- CRO (conversion rate optimization) elements
Those parts work together and support each other to build a strong digital marketing channel so we look at them as a whole. Based on the findings we try to come up with content strategy ideas that will support all digital channels.
Here’s a Competitor Analysis template we are using — feel free to make a copy and start grabbing data for your analysis:
