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Home2021-01-19T18:52:08+00:00

WE ALIGN OUR OWN SUCCESS WITH THE SUCCESS OF OUR CLIENTS

Research findings say the biggest obstacle before B2B Digital Marketers is delivering results with limited resources. That is why we offer free trainings and free work sessions to fellow marketers, where together we come up with solutions how to grow traffic and conversions with the available resources.

BOOK A WORK SESSION

 WE TAKE GREAT PRIDE IN WATCHING OUR CLIENTS’ BUSINESSES GROW

RESTAURANT EQUIPMENT SOLUTIONS

You are definitely doing your job – we are buried in orders!

“You guys are definitely doing your job, I can see it –
we are buried in orders. Go Search Guru, go Search Guru.”

MATTHEW TOBIA, ECOMMERCE MANAGER

We are very pleased with the results

“Sales come first – and so the top priority is to write to sell.
The Search Guru really gets that.
Your copy optimization work and training exceeded our expectations;
We are very pleased with the results.”

JON LUCEY , INTERNET MARKETING MANAGER

TSG acts as an extension of a company

“It is their knowledge of the space
and the confidence to act as an extension of a company
that make their addition a unique spectacle.
Wherever I go in the internet space, Leslie will surely follow.”

PHILLIP MOSS • DIRECTOR, PRODUCT MANAGEMENT - BUSINESS SOLUTIONS

I’m proud of the work we’ve done

“You guys have set the bar really high.
I’m proud of the work we’ve done and
I have told that to my network and peers and community.”
:: Total traffic increased 31% YOY after 6 months of service
:: Organic traffic increased 27.5% YOY after 6 months of service

CHRIS EICHMAN • MARKETING COMMUNICATIONS MANAGER

One of the TOP experts in the field of SEM!

“I consider Leslie Carruthers to be one of the TOP experts in the field of SEM!
I have introduced Leslie to a number of my high profile clients such as Brookstone.com and On Target Jobs and
I always seem to receive a call from the clients I recommend a couple of months later
thanking me for getting them in touch with Leslie and her team!”

JOE HERNE • EXECUTIVE VP

Quick to understand nuances

“Leslie is clearly and expert in her field.
She is very quick to understand nuances of individual business competencies.
She remains very current in the field, which is critical for any business
looking to stay most competitive with internet search.”

REBECCA BOMPIEDI • LIGHTING TRANSFORMATION (RESTRUCTURING LEADER)
THINCB2B

Always with great results

“I have personal experience with The Search Guru team and their work
within multiple electronic components distributors and manufacturers,
and recommend them to clients,
always with great results.”

TONY HARRIS, FOUNDER & CHIEF STRATEGY OFFICER
Shape

Flexible to our needs

“The Search Guru team is easy to work with,
responsible, independently reliable and knowledgeable.
They are flexible to our needs
and tightly focused on our conversion goals.”

BOBBIE HALFIN • SENIOR VP
RESTAURANT EQUIPMENT SOLUTIONS

50% of our revenue comes from PPC  management by TSG

“Lately, around 50% of our revenue has been directly attributed
to the paid search efforts performed by The Search Guru.
I consider 30% a good target for that metric and
with your help we have soared way past that!”

ARMON DRYSDALE , DIGITAL MARKETING MANAGER

Met and exceeded my expectations

“I know from the phones and appointments set
that their work on Google Adwords was productive.
The Search Guru team met and exceeded my expectations
and I highly recommend them.”

SANDRA KIRK • MARKETING DIRECTOR

I learned a lot

“You guys got way more done than I could have.
I learned a lot and am excited to learn more.
This was a very good experience.”

BECKY BON • VP OF SALES AND MARKETING
Dentalworks

Expertise in a variety of areas

“Their expertise in a variety of areas
has enabled DentalCare Partners to
create a comprehensive search engine marketing strategy
that includes organic search, pay-per-click advertising, blogs and more.”

JENNIFER KALAN • MANAGER, APPLICATION DEVELOPMENT

Thanks for the great resources

“The keyphrase research looks great.
This category is especially challenging, given the highly-competitive generic terms,
and we are now equipped to differentiate ourselves in a crowded online category.
Thanks for these great resources.”

STEPHANIE GARCIA • VICE PRESIDENT, ECOMMERCE

Already seeing payoffs

“I hired The Search Guru team to do
SEO for MedCityNews.com and
we’re already seeing payoffs well before many of the different
strategies are implemented.”

CHRIS SEPER • PRESIDENT AND CO-FOUNDER

“TSG revived our PPC campaigns.
They produced an increase of over 50% in revenue over the year;
that was something impressive to show to the board.”

PETER ZOPHY • VICE PRESIDENT OF ECOMMERCE, BooksAMillion
CMI

Leslie at CMWorld

“We are so fortunate to have Leslie at CMWorld.
Her insights help us be better marketers!”

Content Marketing Institute
GetBusinessMomentum

Special and Extraordinary People

“It’s a pleasure working with you and your team, Leslie!
Such a special and extraordinary group of people.”

SERGIU SIMMEL • EOS Implementer™, Certified Predictive Index™, Kolbe™ Partner, Get Business Momentum

SERVICES WE PROVIDE

HOW DO WE BRING RESULTS FOR YOUR BUSINESS?

CONTACT US – LET’S GET STARTED!

COMPANIES WE’VE WORKED WITH

FOUNDED IN CLEVELAND, OHIO 15 YEARS AGO,
THE SEARCH GURU DIGITAL MARKETING AGENCY
IS HERE TO MEET YOUR NEEDS

QUESTIONS AND ANSWERS

What is optimized content2021-01-21T12:55:02+00:00

Optimized content is content that is ranking high in search engine results pages.

Different key terms require different levels of optimization: highly competitive terms require more work, while new/niche/less competitive topics require less optimization.

Depending on competitiveness or a.k.a. “keyword difficulty” of a search term, you might need to:

  • Add multiple subtopics to cover different aspects of the search intent
  • Add image/video content to make the page more appealing to the users
  • Improve on-page elements such as heading structure, alt elements, etc.
  • Work on gaining backlinks for the content or increasing the overall domain authority of the website.

Here’s the template for content optimization we use at TSG – Content Planning and Outlines template, which will help you work on optimizing your content. And feel free to book a free work session with us to discuss the best approach to content optimization based on the resources you have available.

How to optimize website content?2021-01-19T19:02:58+00:00

Optimizing website content is a data-driven process which starts with keyword research. To start optimizing your content, first check for which keywords the page is currently ranking for.

  • You can find this information within Google Search Console > Performance > Landing Pages > click on the page URL, then check the queries.
  • Or you can use external tools like SEMrush, Ahrefs or MOZ.

When you see the keywords, you need to choose which ones of them are relevant to your business.

Then you need to create a plan for the content update:

  • will you be expanding the existing paragraphs
  • adding more subtopics
  • or you need to rearrange the page layout.

When updating your copy, you can also plan for making the page better from CRO (conversion rate) perspective. Think about:

  • Adding social proof/testimonials to your page
  • Explaining “the process” — what can customers expect from you
  • Add FAQs — they are excellent for both SEO and CRO.
How do I book a training?2021-01-15T12:41:19+00:00

We’d like to invite you for a free digital marketing training for a team of 3 or more people where we’ll discuss what’s new in SEO and Content Marketing and how to turn this knowledge into more business for your company. Use the link below to book a time or discuss more about the training:

What will I get out of the free digital marketing training?2021-01-15T12:32:55+00:00
  • We invite a team of 3+ people on these trainings.
  • We discuss what has changed in the digital field for the last 1-3 years so you can update your knowledge and strategy.
  • During those sessions we usually identify some quick wins, which are easy to implement.
  • In 80% of the trainings we decide to do follow-up work sessions with 1 or more issues to work on.
  • There we do some prep work by pulling data to support the issue discussion and work together to identify workable solutions for the company.
  • In addition, you’ll get free access to the competitor review and content optimization templates to help you implement easier what you’ve learned on the training.
Why do you offer digital marketing trainings for free?2021-01-15T12:27:15+00:00
  • We started this series of free trainings and work sessions after the first set of findings from our research: The top 3 issues of b2b Content Marketers. The trainings were a continuation of the research to dig deeper into those issues and see how we can find solutions for them.
  • During lockdown, these training managed to fill a gap and decrease stress levels with fellow marketers, who experienced increased demand for digital marketing knowledge for their teams.
  • We didn’t plan for it, but those sessions also helped us learn a lot about figuring out how to plug in digital channel tactics into existing marketing mixes of established companies, who were recently turning into digital and were operating with limited resources. These solutions are specific for every company and are born only through open discussions.
How to do Content marketing planning?2021-01-19T19:12:47+00:00
How to do Content audit?2021-01-19T19:12:56+00:00
How to find what works for Competitors for SEO?2019-08-20T13:19:16+00:00
How to measure content marketing success?2021-01-19T19:13:14+00:00
Is there an easy way to improve my Link profile?2019-08-20T13:35:34+00:00
Which content works best for SEO for your brand?2021-01-19T19:13:35+00:00
Is long content user-friendly?2019-08-22T16:18:38+00:00
What is included in a Competitor Analysis?2019-08-22T16:20:16+00:00
B2B competitor analysis template: SEO, Social, CRO2021-01-21T14:06:17+00:00
Which tools can I use for Competitor Analysis?2019-08-22T16:22:48+00:00

STILL HAVE QUESTIONS? WE CAN HELP!

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