The fearless website migration: How to switch platforms without tanking your traffic? Every marketing leader has heard the horror stories about website migration. You decide to replatform your website. You spend months on design and development. You launch. And then, you watch your organic traffic plummet by 30% or more. It is the
The Merlin Principle: A B2B Marketer's Guide to Achieving the "Impossible" In the legend of King Arthur, Merlin lived his life backwards through time. This unique perspective gave him extraordinary wisdom and foresight. What if we could apply this same reverse-engineering approach to B2B marketing goals that seem impossible to achieve? What is the
The 20% That Drives 80% of Revenue (And How to Find It) Most marketing teams aren't short on ideas. They're short on clarity. There's always more to do: pages to update, content to rewrite, tests waiting in a backlog, analytics that need untangling. When everything looks important, nothing moves fast. The highest-performing B2B teams
Generative Engine Optimization (GEO) and how to get cited by AI: The new front page for B2B brands When Your Buyers Ask ChatGPT For Help - Will It Point to You? Your best-fit buyers aren’t Googling like they used to. They’re asking ChatGPT. Or Claude. Or Copilot. Or Perplexity. And those tools are answering.
A preview of Leslie Carruthers' talk at State of Search 2025, with a 1-page fix to turn your AI trials into real results. Most B2B marketing teams are stuck in the AI experimentation phase. You've worked with ChatGPT, but you're not seeing a consistent impact on search visibility or business results. If you're
TSG Founder Leslie Carruthers to share a proven framework for driving real ROI with AI at LavaCon 2025. We keep hearing the same thing from B2B marketing leaders: “We have AI tools, but our workflows are still slow, messy, and manual.” The pressure is on to hit goals faster and do more with
TL;DR: We’re gifting you 4 plug-and-play AI tools our clients are using right now to save time and scale marketing. You can dive in, or reach out and we’ll walk through what’s best for your team with you. Find them organized here so you can work through them in the same order I’d recommend
This is the 15-Minute LinkedIn fix every marketing executive needs in 2025. Last month, a Fortune 500 CMO was passed over for a CEO role. The feedback? "Strong traditional marketing background, but no visible AI leadership." Her LinkedIn profile mentioned "digital transformation" five times. AI? Zero. Meanwhile, 73% of senior marketing roles now require
AI as Teammate: The 5-Stage Integration Map How modern teams are building better workflows, faster cycles, and smarter outcomes—with AI embedded in the org chart. Your Team’s Not Broken. It’s Just Missing a Teammate. You've added tools. You've explored use cases. But if your AI adoption still feels like an experiment—it's because most teams
Here's what I would advise a friend who wanted to know the fail-safe way to win online. This is just the beginning. AI opens doors to sustainable growth and lasting impact. With innovative approaches like these any business is equipped to not only keep up but set the pace
