About Leslie Carruthers

Leslie Carruthers is President of The Search Guru, a search engine marketing (SEM), search engine optimization (SEO) and content marketing agency serving medium and large businesses who think big.

5 Steps to Get Rid of Poor Performing Marketing Pages, Once and for All

2022-05-12T06:55:03+00:00February 24th, 2022|

MORE traffic & MORE conversions? Yes, please! Let's tackle your B2B marketing landing pages, improving them so they drive more traffic and conversions, now. Watch our video series as we guide you step-by-step through what it takes to solve any issue you may be having with your web pages. Following these steps guarantees your

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Not Enough Traffic to your B2B Website? 5 Steps to the Right Traffic.

2022-05-12T07:13:34+00:00August 24th, 2021|

It’s frustrating when you’ve been in business for over 30 years, you’ve worked with the biggest companies, you are a well known brand among the experts and when you look at your website stats, you see less than 30 people come to your website daily. And to make things worse, the majority of those 30

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Top B2B Content Marketers Discuss What Success Looks Like

2021-08-18T15:54:41+00:00August 15th, 2021|

For the last year, TheSearchGuru has begun working on a book about content marketing and what strategies to use when you don't have enough time, people or budget. Leslie Carruthers has met with top industry movers and shakers in the B2B marketplace gaining insightful views on their successes, challenges and views on what is

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What are B2B Marketers Solving for: No More Trade Shows

2022-02-18T17:58:58+00:00February 16th, 2021|

What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?”  Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.   “Event marketing was our bread and butter pre coronavirus pandemic.

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Happy New Year, Amphicars and Pandemics

2022-05-12T06:50:34+00:00January 3rd, 2021|

One Minute your Tires are on the Ground, the Next Minute you are in the Lake, and your Point of View Shifts Forever and Completely. Have you heard of the #amphicar? I offer it as a worthy representative for 2020. That’s me riding in one in Lake Travis (Austin, Texas -  #ThankYou Herb and

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[New Research] Marketing Managers’ POV: How is the COVID-19 Crisis Affecting your Marketing Budget?

2020-05-26T18:15:56+00:00May 21st, 2020|

Wondering how the COVID-19 crisis is impacting marketing budgets? So were we. What we found was surprising. Update: In the period April - May, 2020 we did interviews with top marketers on what they are seeing as opportunities, trends and positive examples. The article has been updated with their insights. In it we’ll show:

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Overcome the Top 8 B2B Ecommerce Challenges Blocking Your Success

2018-12-17T20:55:01+00:00December 17th, 2018|

Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can be (even more) successful. The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can: Cut costs Shorten the sales cycle Increase brand awareness Drive

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Value Content Quality over Quantity: Experts Share Why

2021-04-09T18:12:58+00:00December 13th, 2018|

Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put ten experts in a room and you’ll get eleven different points of view. And, it’s largely true – in part because each human being has his or her own perspective. It’s also true because, in today’s noisy online

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VSEO: 5 YouTube SEO tips for video optimization that really work

2022-05-20T07:56:52+00:00October 6th, 2018|

VSEO, or video search engine optimization, is different from traditional search engine optimization, but many of the same basic SEO principles hold true. VSEO has many benefits for business owners. YouTube is the second largest search engine in the world and the third biggest site on the Internet (Google and Facebook

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PPC for Credit Unions: Top 6 Ways to Increase Loyalty and Gain New Accounts and Members with Paid Search Advertising and Social Media

2021-04-07T10:47:12+00:00July 30th, 2018|

Financial services are not an impulse purchase. Most consumers do their research before deciding to apply for a financial service or switch financial institutions. This is where pay per click search advertising (PPC) and social media can work for your credit union. Here are the top 6 ways PPC and Social Media can increase loyalty

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