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So far thesearchguru has created 74 blog entries.

3 Mobile Ecommerce Optimization Tests You Need to Be Running

No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is a loud and clear reflection of your ability to turn passive shoppers into active paying customers. How’s that for powerful? Mobile

February 17th, 2017|Comments Off on 3 Mobile Ecommerce Optimization Tests You Need to Be Running

How effective listening skills are at the core of SEO

Effective listening skills are at the core of SEO "I make progress by having people around me who are smarter than I am and listening to them. And I assume that everyone is smarter about something than I am.” Henry J. Kaiser Listening served Kaiser well. He became known as the father of modern American

August 5th, 2015|Comments Off on How effective listening skills are at the core of SEO

Google ranking on facts, not links? You’d better audit your fact checking!

If you’ve been reading about Knowledge-Based Trust (also called the “Truth Algorithm”), you know that Google has looked into ranking websites based on the factual information it contains, either instead of – or more likely in addition to – rewarding sites with quality links pointing to the site. Google engineers published a paper about this technology on

April 17th, 2015|0 Comments

News about journalism and content marketing: what’s the ideal mix?

Boy, were we happy to read “How Hiring a Journalist Can Improve Your Content Marketing” by Robert McGuire (March 31, 2015) on the Content Marketing Institute website. We’ve been advocating the use of professional journalism techniques in content marketing since at least 2013 and it is wonderful validation to read this recommendation on a well-respected

April 6th, 2015|0 Comments

Creating content isn’t enough: writing to an audience is key in 2014.

2014: the Year of the Audience In multiple places online, 2013 was proclaimed to be the year of the content writer – or something similar. And, you wouldn’t have gotten any argument from me, or probably from any other content producer. Instead, we got to puff out our collective chests, print out these articles and

December 30th, 2014|Comments Off on Creating content isn’t enough: writing to an audience is key in 2014.

How is the content of a Google Knowledge Graph determined? See our thoughts.

Overview of the Google Knowledge Graph On May 16, 2012, Google announced the debut of their Knowledge Graph in the United States, which is a conglomerate of related information found in the right-hand margin of a search engine results page when you conduct a search in Google. This information is gathered by Google from a

December 20th, 2014|0 Comments

Bolster your holiday Internet marketing strategy with effective PPC marketing

PPC marketing strategy: Incorporating paid search into your holiday Internet marketing strategy As an online marketer, the holiday shopping season seems to start earlier each year; that’s because, in many respects, it does. Advertisers push the bar by offering sales and other promotions earlier and earlier every year. For all practical purposes, you should consider

September 20th, 2014|0 Comments

Try these free writing tools to improve your blogging

Improve blogging with these free writing tools Free Images Make your blog posts more appealing by including eye-catching images. If you don’t have much of a budget, use Google to find royalty-free ones (but we advise further copyright verification). 1)   Search on Google images for what you need (let’s say, a happy writer): 2)   Choose

August 27th, 2014|0 Comments

Value content quality over quantity: experts share why

Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put ten experts in a room and you’ll get eleven different points of view. And, it’s largely true – in part because each human being has his or her own perspective. It’s also true because, in today’s noisy online world,

August 13th, 2014|0 Comments

Discover the ideal length for your online content

Schizophrenic advice about the length of online content We often get asked, “How long should my blog post or article be? What’s the best length?” There is, however, no magic number. Instead, it should be as long as necessary to provide the quality needed in today’s competitive online world. With online content, here’s the reality:

July 26th, 2014|0 Comments