Other Industries Case Study: Increase in Non-Profit Lead Volume

Situation

A non-profit organization was running pay-per-click advertising (PPC) through a reputable vendor, but was unhappy with budget, cost per conversion, their impression share versus competitors, and the generic nature of the target keywords. They didn’t feel like the vendor understood their business or goals.

Solution

The Search Guru consulted with this organization, and asked questions about their
business, goals and current issues. Through conversations and performance analysis, The Search Guru was able to identify a different approach for their PPC management that would meet all goals of: increasing lead volume, maximizing impression share, and maintain the existing less than $5 cost per lead.

Year-One Results

  • 70% increase in lead volume
  • 50% increase in impression share
  • Maintained cost per lead