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SEO and Content Optimization2021-04-14T12:28:58+00:00

Solving for the top 3 problems
content marketers deal with:

Content marketing optimization is a data-driven approach to:

How does content marketing optimization work:

We are very pleased with the results

“Sales come first – and so the top priority is to write to sell.
The Search Guru really gets that.
Your copy optimization work and training exceeded our expectations;
We are very pleased with the results.”

JON LUCEY , INTERNET MARKETING MANAGER

TSG acts as an extension of a company

“It is their knowledge of the space
and the confidence to act as an extension of a company
that make their addition a unique spectacle.
Wherever I go in the internet space, Leslie will surely follow.”

PHILLIP MOSS • DIRECTOR, PRODUCT MANAGEMENT - BUSINESS SOLUTIONS

I’m proud of the work we’ve done

“You guys have set the bar really high.
I’m proud of the work we’ve done and
I have told that to my network and peers and community.”
:: Total traffic increased 31% YOY after 6 months of service
:: Organic traffic increased 27.5% YOY after 6 months of service

CHRIS EICHMAN • MARKETING COMMUNICATIONS MANAGER

Quick to understand nuances

“Leslie is clearly and expert in her field.
She is very quick to understand nuances of individual business competencies.
She remains very current in the field, which is critical for any business
looking to stay most competitive with internet search.”

REBECCA BOMPIEDI • LIGHTING TRANSFORMATION (RESTRUCTURING LEADER)
THINCB2B

Always with great results

“I have personal experience with The Search Guru team and their work
within multiple electronic components distributors and manufacturers,
and recommend them to clients,
always with great results.”

TONY HARRIS, FOUNDER & CHIEF STRATEGY OFFICER
Shape

Flexible to our needs

“The Search Guru team is easy to work with,
responsible, independently reliable and knowledgeable.
They are flexible to our needs
and tightly focused on our conversion goals.”

BOBBIE HALFIN • SENIOR VP

Thanks for the great resources

“The keyphrase research looks great.
This category is especially challenging, given the highly-competitive generic terms,
and we are now equipped to differentiate ourselves in a crowded online category.
Thanks for these great resources.”

STEPHANIE GARCIA • VICE PRESIDENT, ECOMMERCE

WHAT WOULD 31% MORE TRAFFIC MEAN FOR YOUR BUSINESS?

Bostik, a global manufacturer of adhesive technologies used across a wide range of sectors including construction, automotive, aerospace, rail, packaging, tapes, labels, flexible lamination and footwear industries engaged with TSG for digital marketing strategy and support.

After six months of service, Bostik.com/US experienced:

  • 31% YOY increase in total traffic
  • 27.5% YOY increase in organic traffic

“You guys have set the bar really high. I’m proud of the work we’ve done and I have told that to my network and peers and community.”

CHRIS EICHMAN • MARKETING COMMUNICATIONS MANAGER

WE ALIGN OUR SUCCESS WITH THE SUCCESS OF OUR CLIENTS

YOUR B2B DIGITAL MARKETING IN THE HANDS OF EXPERTS

Restaurant Equipment Solutions® has over 40 years of experience in the restaurant equipment and supply industry. TSG performed a competitive analysis that identified key areas of improvements and road map for the future. In the months following the improvements, RES b2b ecommerce site experienced:

  • 39.1% increase in organic traffic
  • 48.7% increase in organic revenue
  • 77.8% increase in desktop conversion rate
  • 441.9% increase in mobile conversion rate

“50% of revenue is coming from you guys – I usually would expect 30% so anything above that is really great.”

ARMON DRYSDALE, MARKETING MANAGER

FAQs and Resources for Content marketing optimization

What is optimized content?2021-02-09T21:56:00+00:00

Optimized content is content that is ranking high in search engine results pages.

Different key terms require different levels of optimization: highly competitive terms require more work, while new/niche/less competitive topics require less optimization.

Depending on competitiveness or a.k.a. “keyword difficulty” of a search term, you might need to:

  • Add multiple subtopics to cover different aspects of the search intent
  • Add image/video content to make the page more appealing to the users
  • Improve on-page elements such as heading structure, alt elements, etc.
  • Work on gaining backlinks for the content or increasing the overall domain authority of the website.

Here’s the template for content optimization we use at TSG – Content Planning and Outlines template, which will help you work on optimizing your content. And feel free to book a free work session with us to discuss the best approach to content optimization based on the resources you have available.

How do I optimize website content?2021-02-09T22:02:21+00:00

Optimizing website content is a data-driven process that starts with keyword research. To start optimizing your content, first check which keywords the page ranks for right now.

  • You can find this information in Google Search Console > Performance > Landing Pages > click on the page URL, then check the queries.
  • Or you can use external tools like SEMrush, Ahrefs or MOZ.

When you see the keywords, you need to choose which of them are relevant to your business.

Then you create a plan for updating the content:

  • will you expand existing paragraphs?
  • add more subtopics?
  • or do you need to rearrange the page layout to move up in the rankings?

When updating your copy, you can also plan for making the page better from a CRO (conversion rate) perspective. Think about:

  • Adding social proof/testimonials to your page
  • Explaining “the process” — what can customers expect from you?
  • Add FAQs — they are excellent for both SEO and CRO
Is there an easy way to improve my Link profile?2019-08-20T13:35:34+00:00
Is long content user-friendly?2019-08-22T16:18:38+00:00
How to do Content marketing planning?2021-01-19T19:12:47+00:00
How to do Content audit?2021-01-19T19:12:56+00:00
How to measure content marketing success?2021-01-19T19:13:14+00:00
Which content works best for SEO for your brand?2021-01-19T19:13:35+00:00

SOME OF THE BRANDS WE’VE WORKED FOR

FOUNDED IN CLEVELAND, OHIO 15 YEARS AGO,
THE SEARCH GURU DIGITAL MARKETING AGENCY
IS HERE TO MEET YOUR NEEDS

EXPECT US TO

1. Boost your brand’s visibility online
2. Optimize your site content to drive more traffic
3. Improve the quality of leads coming to your site

WE WILL

1. Speak in terminology you understand
2. Keep you up-to-date on best practices
3. Act as a partner through every step of the process