THE SEARCH GURU BRAND BUZZ
We’re proud to be featured as some of the top content marketers in the industry.
Leslie Carruthers at Cleaveland Technology Awards
The Cleveland Technology Awards recognizes companies in Northeast Ohio who demonstrate innovative business practices to remain on the cutting edge of technology.
The Search Guru won one of the Implementer Awards for 2019.
“To remain in the game, smaller companies will need to find ways to produce content at a cheaper price. They don’t have budgets to compete with high-quality video campaigns and huge social media initiatives, and they cannot go for the trendy topics. But if they focus on efficiency and evergreen content, they will stand a chance.”
“Imagine increasing revenue by 34.7% ($3.4 million in one year) from your FAQ section alone or growing conversion rates from your blog by 800%.
These aren’t made-up numbers. These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels.”
“TSG President Leslie Carruthers shares her tips on staying productive along with 7 others from CMWorld. She uses a combo of paper planner, digital calendars and project management tools to keep focus.”
“Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value?”
What will it take to be a great content marketer of the future? TSG President Leslie Carruthers share with Content Marketing Institute what skill she thinks you’ll need.

100 Content Marketing Influencers You Need To Follow
Atomic Reach’s featured list of Top 100 Content Marketers / Influencers to follow included our President and Founder, Leslie Carruthers.
The Cleveland Technology Awards Luncheon by Smart Business recognizes The Search Guru as a company who demonstrates innovative business practices to remain on the cutting edge of technology.
What will the new year bring for content marketing? Leslie Carruthers tells Content Marketing Institute our prediction for 2020! Content marketers will focus on optimizing their activities by implementing data-driven strategies and focusing on improving their processes.
“First and foremost, use your data to see what strategy brings you the best results, e.g. what type of content has high engagement and conversion rates. Then you can identify where there is potential for you to gain quick results, for example – high search volume keywords that you rank on page 2 or 3 in Google results. There you can work further to optimize your content for these keywords in order to improve your rankings. With a combination of these 2 approaches, understanding and using your data to know what strategies work for you and focusing on low-hanging fruit keywords, you can build a winning online marketing strategy for 2019.”
Leslie was named one of Top Rank’s Top 50 Content Marketing Influencers and Experts to Follow into 2019 from Content Marketing World.
Goldman Sachs 10,000 Small Businesses is a $500 million investment to help entrepreneurs create jobs and economic opportunity by providing them with greater access to education, financial capital and business support services. Leslie will present to the 10KSB scholars on social media strategy and successful campaign examples.