We’re proud to be featured as some of the top content marketers in the industry.
Leslie Carruthers at Cleaveland Technology Awards
The Cleveland Technology Awards recognizes companies in Northeast Ohio who demonstrate innovative business practices to remain on the cutting edge of technology.
The Search Guru won one of the Implementer Awards for 2019.
UpCity's Weekly Roundup Feature of the Best New Digital Marketing Content
TSG President Leslie Carruthers was featured in UpCity’s weekly roundup of the best new digital marketing content! This week’s roundup includes tips for using social media for keyword research, improving your site’s conversion rate, and creating an effective B2B content marketing strategy. Learn how to enhance the user experience on your website and improve the open rates of your email marketing campaigns. We’ve covered all of this news and much more, below! “TSG President Leslie Carruthers demonstrates how content marketing can be used to create and convert an audience of buyers.”
“To remain in the game, smaller companies will need to find ways to produce content at a cheaper price. They don’t have budgets to compete with high-quality video campaigns and huge social media initiatives, and they cannot go for the trendy topics. But if they focus on efficiency and evergreen content, they will stand a chance.”
“TSG President Leslie Carruthers shares her tips on staying productive along with 7 others from CMWorld. She uses a combo of paper planner, digital calendars and project management tools to keep focus.”
“Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value?”
What will the new year bring for content marketing? Leslie Carruthers tells Content Marketing Institute our prediction for 2020! Content marketers will focus on optimizing their activities by implementing data-driven strategies and focusing on improving their processes.
“First and foremost, use your data to see what strategy brings you the best results, e.g. what type of content has high engagement and conversion rates. Then you can identify where there is potential for you to gain quick results, for example – high search volume keywords that you rank on page 2 or 3 in Google results. There you can work further to optimize your content for these keywords in order to improve your rankings. With a combination of these 2 approaches, understanding and using your data to know what strategies work for you and focusing on low-hanging fruit keywords, you can build a winning online marketing strategy for 2019.”
Goldman Sachs 10,000 Small Businesses is a $500 million investment to help entrepreneurs create jobs and economic opportunity by providing them with greater access to education, financial capital and business support services. Leslie will present to the 10KSB scholars on social media strategy and successful campaign examples.