“To remain in the game, smaller companies will need to find ways to produce content at a cheaper price. They don’t have budgets to compete with high-quality video campaigns and huge social media initiatives, and they cannot go for the trendy topics. But if they focus on efficiency and evergreen content, they will stand a chance.”
“TSG President Leslie Carruthers shares her tips on staying productive along with 7 others from CMWorld. She uses a combo of paper planner, digital calendars and project management tools to keep focus.”
“Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value?”
“First and foremost, use your data to see what strategy brings you the best results, e.g. what type of content has high engagement and conversion rates. Then you can identify where there is potential for you to gain quick results, for example – high search volume keywords that you rank on page 2 or 3 in Google results. There you can work further to optimize your content for these keywords in order to improve your rankings. With a combination of these 2 approaches, understanding and using your data to know what strategies work for you and focusing on low-hanging fruit keywords, you can build a winning online marketing strategy for 2019.”
Goldman Sachs 10,000 Small Businesses is a $500 million investment to help entrepreneurs create jobs and economic opportunity by providing them with greater access to education, financial capital and business support services. Leslie will present to the 10KSB scholars on social media strategy and successful campaign examples.