First, we’ll unlock the hidden potential that you are currently not using. We’ll (a) audit your PPC campaigns (search, display and social) and optimize cost and conversions, (b) review top landing pages and offer improvements to increase lead gen rate, and (c) review the website for technical issues to improve your SEO performance.
Once you see our work pays for itself
Once you see that our work pays for itself, we can start investing in long-term efforts, such as digital marketing growth strategy, email communication, lead generation, content creation, and marketing automation.
We are very pleased with the results
“Sales come first – and so the top priority is to write to sell.
The Search Guru really gets that.
Your copy optimization work and training exceeded our expectations;
We are very pleased with the results.”
JON LUCEY , INTERNET MARKETING MANAGER
TSG acts as an extension of a company
“It is their knowledge of the space
and the confidence to act as an extension of a company
that make their addition a unique spectacle.
Wherever I go in the internet space, Leslie will surely follow.”
PHILLIP MOSS • DIRECTOR, PRODUCT MANAGEMENT - BUSINESS SOLUTIONS
I’m proud of the work we’ve done
“You guys have set the bar really high.
I’m proud of the work we’ve done and
I have told that to my network and peers and community.”
:: Total traffic increased 31% YOY after 6 months of service
:: Organic traffic increased 27.5% YOY after 6 months of service
CHRIS EICHMAN • MARKETING COMMUNICATIONS MANAGER
One of the TOP experts in the field of SEM!
“I consider Leslie Carruthers to be one of the TOP experts in the field of SEM!
I have introduced Leslie to a number of my high profile clients such as Brookstone.com and On Target Jobs and
I always seem to receive a call from the clients I recommend a couple of months later
thanking me for getting them in touch with Leslie and her team!”
JOE HERNE • EXECUTIVE VP
Quick to understand nuances
“Leslie is clearly and expert in her field.
She is very quick to understand nuances of individual business competencies.
She remains very current in the field, which is critical for any business
looking to stay most competitive with internet search.”
“I have personal experience with The Search Guru team and their work
within multiple electronic components distributors and manufacturers,
and recommend them to clients,
always with great results.”
TONY HARRIS, FOUNDER & CHIEF STRATEGY OFFICER
Flexible to our needs
“The Search Guru team is easy to work with,
responsible, independently reliable and knowledgeable.
They are flexible to our needs
and tightly focused on our conversion goals.”
BOBBIE HALFIN • SENIOR VP
50% of our revenue comes from PPC management by TSG
“Lately, around 50% of our revenue has been directly attributed
to the paid search efforts performed by The Search Guru.
I consider 30% a good target for that metric and
with your help we have soared way past that!”
ARMON DRYSDALE , DIGITAL MARKETING MANAGER
Met and exceeded my expectations
“I know from the phones and appointments set
that their work on Google Adwords was productive.
The Search Guru team met and exceeded my expectations
and I highly recommend them.”
SANDRA KIRK • MARKETING DIRECTOR
I learned a lot
“You guys got way more done than I could have.
I learned a lot and am excited to learn more.
This was a very good experience.”
BECKY BON • VP OF SALES AND MARKETING
Expertise in a variety of areas
“Their expertise in a variety of areas
has enabled DentalCare Partners to
create a comprehensive search engine marketing strategy
that includes organic search, pay-per-click advertising, blogs and more.”
JENNIFER KALAN • MANAGER, APPLICATION DEVELOPMENT
Thanks for the great resources
“The keyphrase research looks great.
This category is especially challenging, given the highly-competitive generic terms,
and we are now equipped to differentiate ourselves in a crowded online category.
Thanks for these great resources.”
STEPHANIE GARCIA • VICE PRESIDENT, ECOMMERCE
Already seeing payoffs
“I hired The Search Guru team to do
SEO for MedCityNews.com and
we’re already seeing payoffs well before many of the different
strategies are implemented.”
CHRIS SEPER • PRESIDENT AND CO-FOUNDER
“TSG revived our PPC campaigns. They produced an increase of over 50% in revenue over the year;
that was something impressive to show to the board.”
PETER ZOPHY • VICE PRESIDENT OF ECOMMERCE, BooksAMillion
DIGITAL MARKETING CHECKLIST
AD EFFICIENCY (PPC)
Do your ads perform at industry standards?
Ecommerce Conversion rate (Transactions/Clicks)
Return on ad spend (Revenue/Spend)
Click-through rate (Clicks/Impressions)
If you’re performing below any of the industry standards, we would be happy to audit your PPC campaigns with a complimentary mini PPC audit (regular price $1,795).
LANDING PAGE EFFICIENCY
Do you have these elements on your landing pages?
Yes / No
(understand what the page is about in 3 sec)
Clear CTA (to the next step we want to take the visitor)
If you answered ‘NO’ to any of the top three items needed on a high-converting landing page, we would be happy to audit a key landing page for you with a complimentary mini landing page review (regular price $895).
FOUNDED IN CLEVELAND OHIO OVER 14 YEARS AGO, WE HAVE THE PROVEN SOLUTIONS TO MEET YOUR NEEDS
EXPECT US TO
1. Boost your brand’s visibility online 2. Optimize your site content to drive more traffic 3. Improve the quality of leads coming to your site
1. Speak in terminology you understand 2. Keep you up-to-date on best practices 3. Act as a partner through every step of the process