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4 Low-Hanging B2B Marketing Strategies
For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all
“We’ve acquired two competitors, but organic traffic and revenue keep dropping over the last 12-18 months” [Lessons from Work Sessions Series]
We hadn’t had a work session with this team since the first US pandemic lockdown, over a year ago. Maybe that’s why when the Zoom participants started showing on my screen, I imagined them in
How to Use Schema Markup for Colleges and Universities
What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website
What are B2B Marketers Solving for: No More Trade Shows [Lessons from Work Sessions Series]
What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?” Deena was charged with generating targeted leads for the sales team. And she
Which are the Fastest Ways to Win Leads and Sales via B2B Content Marketing (even when Resources are Limited) for 2021
The pandemic compounded every content marketer’s #1 problem: lack of time and resources. Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess
Happy New Year, Amphicars and Pandemics
One Minute your Tires are on the Ground, the Next Minute you are in the Lake, and your Point of View Shifts Forever and Completely. Have you heard of the #amphicar? I offer it
Schema Markup for Financial Institutions: SEO for Banks, Credit Unions, etc.
What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website
How to Use Audience Exclusion in Facebook to Drive Even Better Results and More Conversions
How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s
What is the Importance of FAQs for SEO and CRO and Should You Use FAQ Schema Markup
We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If
#ReboundThis – How to Rebound from COVID-19 with Best Selling Author & Marketer, Tim Ash
https://youtu.be/roDN8omEHAU Leslie Carruthers So today we have Tim Ash with us. He is a best selling author, a keynote speaker and a marketing practitioner for about 150 years. Really great for his age.
What are B2B Marketers Solving for: No More Trade Shows [Lessons from Work Sessions Series]
What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?” Deena was charged with generating targeted leads for the sales team. And she
Which are the Fastest Ways to Win Leads and Sales via B2B Content Marketing (even when Resources are Limited) for 2021
The pandemic compounded every content marketer’s #1 problem: lack of time and resources. Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess
Happy New Year, Amphicars and Pandemics
One Minute your Tires are on the Ground, the Next Minute you are in the Lake, and your Point of View Shifts Forever and Completely. Have you heard of the #amphicar? I offer it
Schema Markup for Financial Institutions: SEO for Banks, Credit Unions, etc.
What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website
How to Use Audience Exclusion in Facebook to Drive Even Better Results and More Conversions
How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s
What is the Importance of FAQs for SEO and CRO and Should You Use FAQ Schema Markup
We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If
#ReboundThis – How to Rebound from COVID-19 with Best Selling Author & Marketer, Tim Ash
https://youtu.be/roDN8omEHAU Leslie Carruthers So today we have Tim Ash with us. He is a best selling author, a keynote speaker and a marketing practitioner for about 150 years. Really great for his age.
#ReboundThis: How to Rebound from COVID-19 with Chris Brogan
https://youtu.be/kEXe06jiQIY Leslie Carruthers: I wore purple because I have royalty on. Chris Brogan: Well, thank you. I'm wearing gray because it's next in line. Leslie Carruthers: That's a good way to do
Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings
Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web
12 Bad@$$ Tips to Grow Engagement on Your B2B LinkedIn Posts
We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t