Blog - The Search Guru

[New Research] What Works and What Doesn’t Work in Content Marketing

How do you know if you’re doing content marketing right? How do you know if you’re creating the right content to fuel the complexities of your sales

Google Ads and Google Analytics: Why you see differences in Conversions and Revenue

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction

Top 3 B2B Conversion Tracking Mistakes that Affect Your Profit

Online marketing allows you the ability to capture information about your site’s visitors to better understand your marketing efforts. Thanks to analytics, you can understand what

Is Your B2B Website an Asset or Burden?

B2B Website Efficiency Survey + Results Is your b2b website an asset or burden? TSG President

Overcome the Top 8 B2B Ecommerce Challenges Blocking Your Success

Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the

Value Content Quality over Quantity: Experts Share Why

Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put

PPC for Credit Unions: Top 6 Ways to Increase Loyalty and Gain New Accounts and Members with Paid Search Advertising and Social Media

Financial services are not an impulse purchase. Most consumers do their research before deciding to apply for

CRO for Credit Union: 5 Ways to Optimize Landing Pages for Generating More New Accounts and Members

Each credit union is not only different than traditional banking and financing, it is different from other

B2B Ecommerce Landing Pages: Great Examples of Huge Wins & Epic Fails

Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s

Cost per Acquisition Calculator

Why Should You Calculate What You Can Spend to Acquire a Lead? To know how much a

Recover Lost Revenue with Cart Abandonment Emails

More than 70% of customers abandon their online shopping carts before completing a purchase, that’s over $4

B2B Ecommerce Challenges: How to Overcome the Top 8 Challenges Blocking Your Success

The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy,

Hudson Library lecture: How to use Google Search Console to find keywords that are low-hanging fruit

Thank you to everyone at Hudson Library & Historical Society for the opportunity to speak at its