![What works and what doesn't in Content Marketing [Survey Findings]](https://thesearchguru.com/wp-content/uploads/2020/01/TSG-survey-banner.png)
What are B2B Marketers Solving for: No More Trade Shows [Work Sessions Series]
What are B2B Marketers Solving for: No More Trade Shows What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?” Deena was charged
Top 9 Fastest Ways to Win Leads and Sales via B2B Content Marketing (even when Resources are Limited) for 2021
The pandemic compounded every content marketer’s #1 problem: lack of time and resources. Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess
Happy New Year, Amphicars and Pandemics
One Minute your Tires are on the Ground, the Next Minute you are in the Lake, and your Point of View Shifts Forever and Completely. Have you heard of the #amphicar? I offer it
Schema Markup for Financial Institutions: Banks, Credit Unions, etc. for SEO, CRO and CTR
What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website
How to Use Audience Exclusion in Facebook to Drive Even Better Results and More Conversions
How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s
The Importance of FAQs for SEO and CRO – FAQ Schema Markup
We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If
#ReboundThis – How to Rebound from COVID-19 with Best Selling Author & Marketer, Tim Ash
https://youtu.be/roDN8omEHAU Leslie Carruthers So today we have Tim Ash with us. He is a best selling author, a keynote speaker and a marketing practitioner for about 150 years. Really great for his age.
#ReboundThis: How to Rebound from COVID-19 with Chris Brogan
https://youtu.be/kEXe06jiQIY Leslie Carruthers: I wore purple because I have royalty on. Chris Brogan: Well, thank you. I'm wearing gray because it's next in line. Leslie Carruthers: That's a good way to do
Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings
Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web
12 Bad@$$ Tips to Grow Engagement on Your B2B LinkedIn Posts
We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t
Schema Markup for Financial Institutions: Banks, Credit Unions, etc. for SEO, CRO and CTR
What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website
How to Use Audience Exclusion in Facebook to Drive Even Better Results and More Conversions
How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s
The Importance of FAQs for SEO and CRO – FAQ Schema Markup
We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If
#ReboundThis – How to Rebound from COVID-19 with Best Selling Author & Marketer, Tim Ash
https://youtu.be/roDN8omEHAU Leslie Carruthers So today we have Tim Ash with us. He is a best selling author, a keynote speaker and a marketing practitioner for about 150 years. Really great for his age.
#ReboundThis: How to Rebound from COVID-19 with Chris Brogan
https://youtu.be/kEXe06jiQIY Leslie Carruthers: I wore purple because I have royalty on. Chris Brogan: Well, thank you. I'm wearing gray because it's next in line. Leslie Carruthers: That's a good way to do
Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings
Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web
12 Bad@$$ Tips to Grow Engagement on Your B2B LinkedIn Posts
We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t
#ReboundThis with Matt Sweeting, Marketing Automation Expert: How Agencies & Companies Thrived during COVID-19
https://youtu.be/sC-YpvnEp-g A #ReboundThis Video Interview with Matt Sweeting, Marketing Automation Expert from Sharpspring. Matt Sweeting: I kind of have a unique vantage point in in terms of our company because I work with
How to Turn Lemons into Lemonade after #COVID19 with Content Marketing Expert, Joe Pulizzi.
https://youtu.be/XpkEkUzew68 Leslie Carruthers: We are over the moon to have Joe Pulizzi here with us today on Rebound This. Thanks so much for making time, the godfather of content marketing, the king of
#ReboundThis with Jim Marous: The Positives from COVID-19 for the Banking Industry & How to Prepare for the Rebound.
https://youtu.be/eCsr0VylqF4 Leslie Carruthers: Hello and welcome. You're dealing with the combination of problems you face as a content marketer in b2b plus Coronavirus. We're here to talk with leading content marketers,