The Merlin Principle: A B2B Marketer’s Guide to Achieving the “Impossible”
The Merlin Principle: A B2B Marketer's Guide to Achieving the "Impossible" In the legend of King Arthur, Merlin lived his life backwards through time. This unique perspective gave him extraordinary wisdom and foresight. What
Want to Know How to Win Online?
Here's what I would advise a friend who wanted to know the fail-safe way to win online. This is just the beginning. AI opens doors to sustainable growth and
AI in B2B Marketing: content creation for B2B Manufacturing
Case Study: Accelerating Content Creation with AI for a B2B Manufacturing Leader In just six months, The Search Guru helped a B2B manufacturing company transform its digital content strategy with AI-powered solutions, achieving a
AI in SEO: The Pros, Cons, and What It Means for Your Strategy
Aka: The Human Element in AI-Powered SEO: Why Expertise Still Matters Digital marketing is changing fast, and artificial intelligence (AI) is playing a big role in that shift—especially in SEO. Savvy businesses are
E-E-A-T in B2B SEO: Navigating the Complex World of Experience, Expertise, Authority, and Trust
TL;DR E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is crucial for B2B SEO success. It impacts rankings, builds credibility, and drives conversions in long, complex sales cycles. Implementing E-E-A-T strategies can help prove ROI and overcome
What KPIs really matter in the B2B world?
Struggling to pinpoint the metrics that drive growth? You’re not alone. Discover how top marketers are laser-focused on the metrics that truly matter, helping them drive growth and refine their strategies. Get actionable insights
Are you struggling to keep up with the rapid pace of AI in marketing?
Tired of feeling behind the curve with AI in marketing? Discover how top B2B marketers are using AI to gain an edge and drive growth. Get actionable insights gleaned from our exclusive interviews on
What Really Keeps Marketing Heroes Up at Night?
Introduction On our podcast, "Marketing Heroes [Unfiltered]," Leslie Carruthers and Danny Muscoplat ask top B2B marketers: What keeps you up at night? The answers we’re getting are insightful and sometimes surprising. Index/ TLDR
Unlocking Global Success: Smart Implementation of Powerhouse Hreflang Tag Delivers
Caution: Missing, incorrect or unrecognized hreflang tags sabotage multilingual websites, costing you leads and sales TL;DR (Introduction) Hreflang are super handy tags that tell Google your website has a few versions of the content
5 Steps to Get your New Marketing People Up to Speed
A common challenge for digital marketers in 2022 is welcoming new people to the team. As the Great Resignation continues, and many people move from one sector to another, you may be dealing with far
B2B Landing Pages: Great Examples of Huge Wins & Epic Fails
Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A
VSEO: 5 YouTube SEO tips for video optimization that really work
VSEO, or video search engine optimization, is different from traditional search engine optimization, but many of the same basic SEO principles hold true. VSEO has many benefits for business owners.
Why improving User Experience (UX) is the best thing you can do for SEO.
We recently ran a poll on LinkedIn asking people" "What is more important UX (user experience) or SEO (search engine optimization) once a website has high domain authority (<50 DA): To our delight, the
7 Facebook Ad Tactics to Help You Deal with New Targeting Option Limitations
In November 2021 Facebook / Meta announced that starting January 19, 2022 they will remove sensitive detailed targeting options, such as options referencing causes, organizations, or public figures that relate to health, race or
M&A Digital Marketing Strategies for B2B: Top 3 Fail-Proof Tactics
Handling mergers and acquisitions (M&As) is a tough and multi-level process and that is why fewer than 30% of M&As are successful (source: HBS.edu). However, M&As are common in the B2B world and many
Top 7 Tactics to Keep Users on your Page Longer (Leveraging Time on Site – an Important SEO Factor)
Time on site is a very important SEO metric for Google. The introduction of the Chrome browser and its widespread adoption (64.5% market share as of 3/22) has made it easy for Google to
Is Paid Search Right for your B2B Business? 5 Questions to Ask before Wasting your Money.
To determine if paid search is right for your organization, you need to first ask yourself these 5 important questions. Question #1: Is there enough search volume for what you offer? Let’s break this out
5 Steps to Get Rid of Poor Performing Marketing Pages, Once and for All
MORE traffic & MORE conversions? Yes, please! Let's tackle your B2B marketing landing pages, improving them so they drive more traffic and conversions, now. Watch our video series as we guide you step-by-step through
From Search to Recommendations – How to Evolve Your SEO
Classic SEO metrics, like page authority, backlinks, content lengths and keyword optimization are no longer enough to rank high in Google. We've been researching why a particular higher authority domain wasn’t able to rank
Not Enough Traffic to your B2B Website? 5 Steps to the Right Traffic.
It’s frustrating when you’ve been in business for over 30 years, you’ve worked with the biggest companies, you are a well known brand among the experts and when you look at your website stats, you
Top B2B Content Marketers Discuss What Success Looks Like
For the last year, TheSearchGuru has begun working on a book about content marketing and what strategies to use when you don't have enough time, people or budget. Leslie Carruthers has met with top
4 Low-Hanging B2B Marketing Strategies
For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all