Other Industries Case Study: Writing Engaging Social Content

Situation

In 2013, a nationally-recognized automotive brand needed assistance creating engaging content for its blog and Facebook profile. The brand was looking to grow interaction, plus referral traffic on their website, to fill a gap in their overall marketing approach.

Solution

The Search Guru partnered with this brand by writing engaging content and consulting on post topics. The goal was to create engagement (likes, shares), buzz (news, backlinks), increase social-referred traffic and increase organic search traffic to the blog.

Year-One Results

Over the first 12 months of the program, substantial improvements were realized:

• 28% increase in social shares
• Increased fans/followers above competitors’ levels
• More than 180,000 views and 86,000 visitors to the blog
• 72% increase in organic search visits to the blog
• 185% increase in traffic to the brand’s main website from the blog