Take Back Your Margin:
Direct Sales for Specialty Fly Shops
Direct Sales for Specialty Fly Shops
Stop renting customers from Amazon.
Start owning your growth.
We build direct-to-consumer engines specifically for fly fishing brands using our proven “Zero-to-Scale” framework.
A systematic approach to shifting sales to your own site.
The Problem: The “Marketplace Trap”
You have the inventory, the reputation, and the gear knowledge.
But relying on Amazon or eBay for volume is quietly killing your business:
- Margin erosion: High fees (15%+ on every sale) eat your profits before you even see the money
- Zero asset value: You don’t own the customer list—the marketplace does. You’re renting access to your own customers
- Instability: One algorithm change, policy update, or account suspension can cut your revenue overnight
The Solution: A Channel You Actually Own
We build direct-to-consumer engines specifically for fly fishing brands using our proven “Zero-to-Scale” framework.
No guesswork.
No generic tactics.
Just a systematic approach to shifting sales to your own site, where you:
- Control the margin
- Own the customer data
- Build real, transferable business equity
Real Results from Shops Like Yours
These aren’t theoretical projections. These are fly shops that went from marketplace dependence to profitable direct channels.
CASE STUDY A: THE SCALER
From zero Google Ads presence to $7M+ in direct sales
- $7.04M: Total sales from Google Ads
- 4.98x ROAS: Average return on ad spend
- $292K: In a single month (Google Shopping)
- 25,000+: Conversions over 4 years
Plus: $2.6M+ in sales from Facebook Ads at 4.3x ROAS
“Working with TSG really kickstarted our online web business. We hadn’t done much before hiring you—and now paid media drives our growth. You all have worked out really well for us.”
— Fly Fishing Shop Owner
CASE STUDY B: THE SPRINTER
From $0 to profitable in 90 days
- 5.0x ROAS: Google Ads in just 3 months
- $66K: Revenue in 90 days (Facebook)
- 4.28x ROAS: Facebook Ads performance
- Day 1: Profitable from the start
Starting Point: No existing ad accounts or tracking. Built everything from scratch.
“Your marketing is working. We are buried over here. This is a good problem to have. Thank you.”
— Fly Fishing Shop Owner
How It Works:
Simple, transparent, and risk-free. Here’s exactly what happens:
Free Health Check
We spend 20 minutes reviewing your Google and Meta ad accounts (or lack thereof). No pitch. No obligation. Just a diagnostic look at what’s working and what’s not.
We Show You What We Found
You get a clear, honest assessment.
If your ads are dialed in, we’ll say so. If we spot wasted spend on out-of-stock or low-margin gear, we’ll show you exactly where.
You Decide What’s Next
If it makes sense to work together, we’ll talk through clear next steps. If not, you walk away with insights you can use right away: no pressure, no obligation. Simple as that.
Common Questions
How long until we see results?
One of the Fly Shops we worked with hit 5.0x ROAS in 90 days starting from zero. Most shops see initial traction within the first month and solid performance by month 3. The speed depends on your inventory depth, seasonality, and starting point.
What if our inventory is highly seasonal?
We specialize in this. Fly fishing is inherently seasonal (runoff, hatches, travel seasons), so we build campaigns that shift with your inventory and customer behavior. We’ve managed shops through peak spring rushes and slow winter months.
How is this different from other agencies?
We specialize exclusively in specialty retail with deep expertise in fly fishing. We understand your margins, inventory dynamics, and seasonal patterns. No generic playbooks. No set-it-and-forget-it campaigns. Just hands-on execution from people who speak your language.
Ready to Take a Look Under the Hood?
Stop Renting Your Customers from Amazon
Let’s see if we can help you build a channel you actually own.
Free 20-minute account health check. No pitch. No obligation.