leslie carruthersLeslie Carruthers is President of Search Guru, a search engine marketing (SEM) / search engine optimization (SEO) company serving medium and large businesses who think big.

Leslie is a seasoned Internet marketing professional and search engine marketer. Her background includes Internet marketing since 1999 and search engine marketing (SEM) since 2001. Leslie was named one of the top women in SEO for 2012.

Leslie will share actionable tips and strategies that you and your group can apply immediately. Learn how search engine marketing can turn your website into a lead generating, cash-churning, high ROI (return on investment) sales channel.

Trained directly by Heather Lloyd-Martin, the pioneer of search engine optimization copywriting, and Disa Johnson, a world-leading technologist, Leslie brings to her clients the unique advantage of being both a gifted search marketer and technologist. She is also a skilled Webmaster and web developer.

She has both client side experience, directing search marketing efforts in-house and managing outsourced vendors, as well as agency experience.

Leslie is the past Director of Search Solutions, and a consultant and faculty member for SuccessWorks. SuccessWorks is an internationally renowned search firm serving enterprise-level corporations. She and the staff of Search Guru are thrilled to execute their mission: to help people grow their businesses, be successful and make a difference.

She was the Internet Marketing Manager for Pioneer-Standard Electronics, a $2.6 Billion, Fortune 1000 distributor of electronic components and computer systems, and part of the company’s eBusiness team, which was recognized by PC Week magazine as the third best B2B program in North America.

Leslie is a member of The Web Association and Women in Networking. She has made presentations to the national Direct Marketing Association (DMA), Search Marketing Expo (SMX) and the Coremetrics Client Summit, as well as numerous regional groups.

She has served on the Board of Directors of The Web Association and was Director of Communication for the Cleveland Chapter of the Association of Internet Professionals.