Leslie Carruthers is President of The Search Guru, a search engine marketing (SEM), search engine optimization (SEO) and content marketing agency serving medium and large businesses who think big.
Leslie is a seasoned Internet marketing professional and search engine marketer. Her background includes Internet marketing since 1999 and search engine marketing (SEM) since 2001. Leslie was named one of the top women in SEO for 2012.
Leslie will share actionable tips and strategies that you and your group can apply immediately. Learn how search engine marketing can turn your website into a lead generating, cash-churning, high ROI (return on investment) sales channel.
Trained directly by Heather Lloyd-Martin, the pioneer of search engine optimization copywriting, and Disa Johnson, a world-leading technologist, Leslie brings to her clients the unique advantage of being both a gifted search marketer and technologist. She is also a skilled Webmaster and web developer.
She has both client side experience, directing search marketing efforts in-house and managing outsourced vendors, as well as agency experience.
Leslie is the past Director of Search Solutions, and a consultant and faculty member for SuccessWorks. SuccessWorks is an internationally renowned search firm serving enterprise-level corporations. She and the staff of Search Guru are thrilled to execute their mission: to help people grow their businesses, be successful and make a difference.
She was the Internet Marketing Manager for Pioneer-Standard Electronics, a $2.6 Billion, Fortune 1000 distributor of electronic components and computer systems, and part of the company’s eBusiness team, which was recognized by PC Week magazine as the third best B2B program in North America.
Leslie is a member of The Web Association and Women in Networking. She has made presentations to the national Direct Marketing Association (DMA), Search Marketing Expo (SMX) and the Coremetrics Client Summit, as well as numerous regional groups.
Leslie has served on the Board of Directors of The Web Association and was Director of Communication for the Cleveland Chapter of the Association of Internet Professionals.
Through speaking and serving startups through Fortune 50 companies, Leslie is recognized as an authoritative voice on content marketing, search engine optimization (SEO), conversion tracking/analytics and conversion rate optimization (CRO).
Leslie has received rave reviews for bringing her energetic, inspiring, and practical insights to companies like Advance Auto Parts, Connection, a top 5 electronic component distributor, a Fortune 50 Healthcare company, General Electric, Cleveland Clinic, BooksAMillion, SNHU, Bostik, Rakuten Overdrive, Inc. and others. She produces and delivers the Retail & Ecommerce Forum (2017, 2018, 2019) at Content Marketing World (the largest content marketing conference on the planet).
Leslie was named one of the Top 50 Content Marketing Influencers (2018, 2019) #CMWorld (TopRank).
Leslie is particularly fond of long, complex sales cycles, data-driven efforts and bourbon.
Leslie leading Content Marketing World's Retail and Ecommerce Forum
One of the stronger presenters of the show. She had great insight with real-time relevant companies. Though I did not realize I needed to sign up early used some of the people in the audience employers as examples. Overall an amazing way to tie the show together at the end. I hope you host her again.
Leslie is a great presenter and teacher. She kept the class focused and engaged while providing relevant and useful information. A great way to end my first Content Marketing World!
I’d give her 10 stars if I could. Best session I’ve been to at any conference! Really engaged with us.
Great presentation very real world with hands on examples. Loved how she encourages conversation amongst the audience members. Amazing – best networker ever. Learned a lot and plan to stay in touch. Yay!