Nearly every process you start is improved by including what you know about your personas:

Imagine starting a journey without knowing your destination. It’s confusing, right? In digital marketing, it’s much the same. If you’re crafting a campaign, a LinkedIn post, or even an email, success hinges on knowing exactly who you’re talking to. This clarity is what turns basic marketing into compelling, targeted strategy.

So, why not bring a little AI into the mix to nail down that clarity? That’s why we’re sharing this AI-powered persona prompt as a valuable tool to supercharge your work based on audience insights that are fast, actionable, and spot-on.

Step 1: Feed this prompt to Chat GPT, Gemini, Claude – whichever LLM (Large Language Model) you prefer.

Create a persona for a [ROLE: Operations Manager] at a [COMPANY SIZE: $150M revenue] [BUSINESS CATEGORY: manufacturing company] located in the [GEOGRAPHY: northeastern US]. This manufacturing company [COMPANY PURPOSE: aims to deliver high-quality products efficiently while optimizing costs and minimizing environmental impact]. The Operations Manager’s primary goals are to [BUSINESS CHALLENGE: streamline supply chain operations, enhance production efficiency, and integrate new technologies to reduce downtime and waste]. Please include the following:

• Specific goals and key priorities they need to achieve to their role in [BUSINESS CATEGORY: manufacturing operations].
• Common pain points and hurdles they face in achieving [COMPANY PURPOSE operational efficiency and excellence].
• Their decision-making criteria when selecting vendors, suppliers, or operational technology platforms.
• Additional insights about their role that would help better address their needs, concerns and enhance their role effectiveness.
• The [ROLE’S] hopes, dreams, annoyances, and favorite things!

Step 2: Once you have a preliminary persona, critically assess its accuracy. Ask yourself & Chat GPT the following questions:

• Is this information accurate?
• Does it apply to your market or your competitors’ market?
• Are there specific industry regulations, economic conditions, or market trends that should be incorporated into this persona?Does the persona’s preferred communication style align with what we’ve observed in customer interactions? For example, do they prefer in-depth reports, quick summaries, or direct pitches?
• How would this persona’s objectives and challenges change if we consider their organization’s growth trajectory (e.g., start-up, established, expanding)?
• Does the persona’s profile include realistic objections to adopting new solutions, such as cost, risk tolerance, or organizational inertia?
• What assumptions about this persona might be too generalized? How could we make it more specific by adding real-world nuances?
• What unspoken or hidden challenges does this persona face in their role that might not be immediately obvious?

Got any questions? Let’s talk. Schedule your free work session now and get clarity, strategy, and next steps tailored to your business: thesearchguru.com/meet/Leslie