B2B Ecommerce Case Study: Return on Ad Spend above $10
A B2B ecommerce brand, operating in a highly competitive industry was skeptical PPC and Shopping ads in Google would be profitable. They new Google Ads is a platform of high competition due to which profits are bound to decrease over time.
- We started with Google Ads PPC account audit and ideas for improvements
- Next step was to implement the suggested changes
- Then we continued with daily review and improvements in account structure. What helped the most was splitting the products in Google Shopping campaign in two groups: ALFA (top performers) and BETA (the rest) players. This allowed us to be more competitive on the products which get the desired results.
Revenue: ⬆ 135.43%
Cost: ⬆ 15.00%
ROAS: ⬆ 104.72%
In 4 months after introducing the new account strategy with only 15% increase in spent we managed to produce over 135% increase in revenue.