About Kate Proykova

This author has not yet filled in any details.
So far Kate Proykova has created 1 blog entries.

Google Ads and Google Analytics: Why you see differences in Conversions and Revenue

2020-02-25T02:10:25+00:00February 25th, 2020|

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they

Comments Off on Google Ads and Google Analytics: Why you see differences in Conversions and Revenue