About Kate Proykova

Digital marketing strategist with 10+ years of experience with B2B, E-commerce, Startup, Finance, Web hosting on SEO, CRO, SEM, Inbound Marketing, Social Media, Email Marketing, Development/Web design projects.

5 Steps to Get your New Marketing People Up to Speed

2022-07-25T12:29:14+00:00July 25th, 2022|

A common challenge for digital marketers in 2022 is welcoming new people to the team. As the Great Resignation continues, and many people move from one sector to another, you may be dealing with far too frequent onboarding duties. Onboarding can be a challenge for any organization during "normal" times; during times of high turnover

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Why improving User Experience (UX) is the best thing you can do for SEO.

2022-06-22T19:45:32+00:00June 16th, 2022|

We recently ran a poll on LinkedIn asking people" "What is more important UX (user experience) or SEO (search engine optimization) once a website has high domain authority (<50 DA): To our delight, the majority of SEO and digital marketing experts agreed that UX is actually more important when your page has reached the

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7 Facebook Ad Tactics to Help You Deal with New Targeting Option Limitations

2022-07-05T13:48:49+00:00June 1st, 2022|

In November 2021 Facebook / Meta announced that starting January 19, 2022 they will remove sensitive detailed targeting options, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation, e.g.: Health causes Sexual orientation Religious practices and groups Political beliefs, social issues,

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M&A Digital Marketing Strategies for B2B: Top 3 Fail-Proof Tactics

2022-05-20T07:45:07+00:00May 18th, 2022|

Handling mergers and acquisitions (M&As) is a tough and multi-level process and that is why fewer than 30% of M&As are successful (source: HBS.edu). However,  M&As are common in the B2B world and many marketers face them throughout their careers. This article specifically focuses on digital marketing issues with M&As, and provides ways to

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Top 7 Tactics to Keep Users on your Page Longer (Leveraging Time on Site – an Important SEO Factor)

2022-07-08T07:54:10+00:00April 26th, 2022|

Time on site is a very important SEO metric for Google. The introduction of the Chrome browser and its widespread adoption (64.5% market share as of 3/22) has made it easy for Google to measure if users find what they are looking for on your page. Not only can Google easily measure the time

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Is Paid Search Right for your B2B Business? 5 Questions to Ask before Wasting your Money.

2022-05-12T06:54:55+00:00March 29th, 2022|

To determine if paid search is right for your organization, you need to first ask yourself these 5 important questions.  Question #1: Is there enough search volume for what you offer? Let’s break this out into two sub questions: Question #1.1: Are your prospects searching in Google for what you offer? For instance, if you

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4 Low-Hanging B2B Marketing Strategies

2021-05-11T23:20:21+00:00May 10th, 2021|

For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all have to produce results, but have limited resources.  So, that's what we've focused on -- finding working solutions for producing

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“We’ve acquired two competitors, but organic traffic and revenue keep dropping”

2022-05-12T06:49:39+00:00March 15th, 2021|

We hadn’t had a work session with this team since the first US pandemic lockdown, over a year ago. Maybe that’s why when the Zoom participants started showing on my screen, I imagined them in a conference room, sitting around a long white table, the way they were on our previous calls. But I was

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Schema Markup for Colleges and Universities

2022-07-29T14:48:40+00:00February 20th, 2021|

What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). College and University Examples Here are examples  of schema markups in the college and

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Schema Markup and SEO for Banks, Credit Unions, etc.

2022-07-08T15:52:46+00:00January 2nd, 2021|

What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). It helps with SEO (search engine optimization), CRO (conversion rate optimization) and CTR (click-through

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