About Kate Proykova

Digital marketing strategist with 10+ years of experience with B2B, E-commerce, Startup, Finance, Web hosting on SEO, CRO, SEM, Inbound Marketing, Social Media, Email Marketing, Development/Web design projects.

M&A Digital Marketing Strategies for B2B: Top 3 Fail-Proof Tactics

2022-05-20T07:45:07+00:00May 18th, 2022|

Handling mergers and acquisitions (M&As) is a tough and multi-level process and that is why fewer than 30% of M&As are successful (source: HBS.edu). However,  M&As are common in the B2B world and many marketers face them throughout their careers. This article specifically focuses on digital marketing issues with M&As, and provides ways to

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Top 7 Tactics to Keep Users on your Page Longer (Leveraging Time on Site – an Important SEO Factor)

2022-04-27T06:56:05+00:00April 26th, 2022|

Time on site is a very important SEO metric for Google. The introduction of the Chrome browser and its widespread adoption (64.5% market share as of 3/22) has made it easy for Google to measure if users find what they are looking for on your page. Not only can Google easily measure the time

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Is Paid Search Right for your B2B Business? 5 Questions to Ask before Wasting your Money.

2022-05-12T06:54:55+00:00March 29th, 2022|

To determine if paid search is right for your organization, you need to first ask yourself these 5 important questions.  Question #1: Is there enough search volume for what you offer? Let’s break this out into two sub questions: Question #1.1: Are your prospects searching in Google for what you offer? For instance, if you

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4 Low-Hanging B2B Marketing Strategies

2021-05-11T23:20:21+00:00May 10th, 2021|

For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all have to produce results, but have limited resources.  So, that's what we've focused on -- finding working solutions for producing

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“We’ve acquired two competitors, but organic traffic and revenue keep dropping”

2022-05-12T06:49:39+00:00March 15th, 2021|

We hadn’t had a work session with this team since the first US pandemic lockdown, over a year ago. Maybe that’s why when the Zoom participants started showing on my screen, I imagined them in a conference room, sitting around a long white table, the way they were on our previous calls. But I was

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How to Use Schema Markup for Colleges and Universities

2022-05-12T05:18:38+00:00February 20th, 2021|

What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). College and University Examples Here are examples  of schema markups in the college and

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Schema Markup for Financial Institutions: SEO for Banks, Credit Unions, etc.

2022-05-12T06:50:46+00:00January 2nd, 2021|

What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). It helps with SEO (search engine optimization), CRO (conversion rate optimization) and CTR (click-through

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Audience Exclusion in Facebook: How to Use it to Drive Even Better Results and More Conversions

2022-05-20T07:46:47+00:00November 20th, 2020|

How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s blatantly silly! Below, we’ll show you how to set up your Facebook ads so that you reach just the right

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The Importance of FAQs for SEO and CRO and Why You Should Use FAQ Schema Markup

2022-05-12T06:51:08+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings

2022-05-12T05:54:03+00:00July 27th, 2020|

Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web pages are providing. The quality signals are page loading, interactivity, and visual stability.  Why? Delivery of content affects the user’s

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