About Kate Proykova

Digital marketing strategist with 10+ years of experience with B2B, E-commerce, Startup, Finance, Web hosting on SEO, CRO, SEM, Inbound Marketing, Social Media, Email Marketing, Development/Web design projects.

4 Low-Hanging B2B Marketing Strategies

2021-05-11T23:20:21+00:00May 10th, 2021|

For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all have to produce results, but have limited resources.  So, that's what we've focused on -- finding working solutions for producing

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“We’ve acquired two competitors, but organic traffic and revenue keep dropping over the last 12-18 months” [Lessons from Work Sessions Series]

2021-04-28T13:40:55+00:00March 15th, 2021|

We hadn’t had a work session with this team since the first US pandemic lockdown, over a year ago. Maybe that’s why when the Zoom participants started showing on my screen, I imagined them in a conference room, sitting around a long white table, the way they were on our previous calls. But I was

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How to Use Schema Markup for Colleges and Universities

2021-04-28T14:18:31+00:00February 20th, 2021|

What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). College and University Examples Here are examples  of schema markups in the college and

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Schema Markup for Financial Institutions: SEO for Banks, Credit Unions, etc.

2021-03-15T16:54:24+00:00January 2nd, 2021|

What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). It helps with SEO (search engine optimization), CRO (conversion rate optimization) and CTR (click-through

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How to Use Audience Exclusion in Facebook to Drive Even Better Results and More Conversions

2021-01-09T09:11:43+00:00November 20th, 2020|

How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s blatantly silly! Below, we’ll show you how to set up your ads so that you reach just the right people

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What is the Importance of FAQs for SEO and CRO and Should You Use FAQ Schema Markup

2021-04-28T13:46:11+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings

2021-04-07T10:50:36+00:00July 27th, 2020|

Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web pages are providing. The quality signals are page loading, interactivity, and visual stability.  Why? Delivery of content affects the user’s

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[Ebook] 3 Secrets Top B2B Content Marketers Rely On to Consistently Beat Their #1 Problem: Limited Resources

2021-04-09T19:09:54+00:00June 15th, 2020|

For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you.  This ebook is solving for the #1 Obstacle of B2B Content Marketers: Working with Limited Resources 

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Expectations for after COVID-19: New Skills, Leadership Revealed and Positives from the Crisis – Interview with Sergiu Simmel

2020-05-26T18:18:40+00:00May 11th, 2020|

https://youtu.be/-DpGwqEdisY Leslie Carruthers: You're dealing with one, two, or maybe all of the top problems of content marketers and SEO professionals: The first is lack of resources. The second is not being sure what's producing results. And the third is time to results. We are here to solve those problems inside of the

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Expectations for after COVID-19: Changes in Consumer Behavior – Video Interview with Bree Blazak from Afterpay

2020-05-26T18:18:47+00:00April 30th, 2020|

Leslie Carruthers: Thank you Bree Blazak for making time today. I'm so excited to have you here, Bree Blazak in the house. And you're gonna want to listen to what she has to say. She is one of those top marketers and bizdev people. So we've got two for one today.

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