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About Kate Proykova

Digital marketing strategist with 10+ years of experience with B2B, E-commerce, Startup, Finance, Web hosting on SEO, CRO, SEM, Inbound Marketing, Social Media, Email Marketing, Development/Web design projects.

Schema Markup for Financial Institutions: Banks, Credit Unions, etc.

2021-01-03T15:41:06+00:00January 2nd, 2021|

What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). Following up on our discussion with Jim Marous on how banking digitalization is inevitable

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How to Use Audience Exclusion in Facebook to Drive Even Better Results and More Conversions

2021-01-09T09:11:43+00:00November 20th, 2020|

How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s blatantly silly! Below, we’ll show you how to set up your ads so that you reach just the right people

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The Importance of FAQs for SEO and CRO – FAQ Schema Markup

2020-10-05T17:00:06+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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[Ebook] 3 Secrets Top B2B Content Marketers Rely On to Consistently Beat Their #1 Problem: Limited Resources

2020-08-02T07:07:44+00:00June 15th, 2020|

For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you.  This ebook is solving for the #1 Obstacle of B2B Content Marketers: Working with Limited Resources 

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Expectations for after COVID-19: New Skills, Leadership Revealed and Positives from the Crisis – Interview with Sergiu Simmel

2020-05-26T18:18:40+00:00May 11th, 2020|

https://youtu.be/-DpGwqEdisY Leslie Carruthers: You're dealing with one, two, or maybe all of the top problems of content marketers and SEO professionals: The first is lack of resources. The second is not being sure what's producing results. And the third is time to results. We are here to solve those problems inside of the

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Expectations for after COVID-19: Changes in Consumer Behavior – Video Interview with Bree Blazak from Afterpay

2020-05-26T18:18:47+00:00April 30th, 2020|

Leslie Carruthers: Thank you Bree Blazak for making time today. I'm so excited to have you here, Bree Blazak in the house. And you're gonna want to listen to what she has to say. She is one of those top marketers and bizdev people. So we've got two for one today.

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Google Ads and Google Analytics: Why you see differences in Conversions and Revenue

2020-02-25T02:10:25+00:00February 25th, 2020|

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they

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