A preview of Leslie Carruthers’ talk at State of Search 2025, with a 1-page fix to turn your AI trials into real results.
Most B2B marketing teams are stuck in the AI experimentation phase. You’ve worked with ChatGPT, but you’re not seeing a consistent impact on search visibility or business results.
If you’re frustrated with generic, off-brand outputs, you’re not alone. The problem isn’t the technology; it’s that generic AI is blind without your business context.
Moving from experiments to execution requires a framework. That’s the core lesson I’ll be breaking down on stage at State of Search 2025 this October in Dallas.
Join me live on October 27th & 28th — Save your spot for State of Search here!
Proof of Execution: How a Custom GPT Became a Competitive Advantage
When AI is trained on your brand, data, and workflows, it moves from a novelty to a strategic asset. We recently worked with a division of a B2B industrial parts manufacturer that had zero dedicated marketing resources.
We built a custom AI tool that empowered their customer service team to become a content engine. Here’s what their Operations Director had to say:
“We never thought our customer service team could drive our content marketing. The Search Guru’s AI solution turned our biggest challenge, lack of marketing resources, into our greatest competitive advantage.”
They achieved a 200% increase in content output and a 75% reduction in content creation time—all without hiring a single marketer. That’s the power of execution with custom AI.
Your First Step to Execution: The 1-Page “AI Starter Pack”
Skipping the foundation is why most AI experiments fail. Here’s a practical fix you can implement this week to provide the context AI needs:
Build an “AI Starter Pack” for your team. It should include four key inputs:
- Personas: A clear description of who you’re writing for (their pain points, goals, and language).
- Tone & Style Rules: Simple guidelines on how your brand sounds in practice.
- Content Exemplars: Links to 3-5 of your best-performing content pieces.
- Value Propositions: The core messages every piece of content should reinforce.
This is the foundation for a Custom GPT that produces reliable, on-brand outputs.
Want a Jumpstart? Get Our “AI Starter Pack” Kit:
We’ve put together a 3 prompt templates to help you build your “AI Starter Pack” and turn it into a master prompt you can use with your team today. Download the Free AI Brand Voice Kit Here.
What You’ll Get at State of Search
My talk is about practical adoption, not AI hype. You’ll leave with a roadmap for making AI a dependable teammate. We’ll cover:
- The 6-step framework to move your Custom GPTs from pilot to proof to scale.
- How to identify the SEO & content bottlenecks where custom AI delivers the biggest lift.
- A plan to scale content repurposing, reporting, and optimization while cutting wasted effort.
Ready to Move from Experiments to Execution?
Did the “AI Starter Pack” idea spark some ideas? Let’s turn them into a real pilot. Book a complimentary Custom GPT Strategy Call. We’ll use your starter pack as the foundation to outline a custom AI tool that can solve a real problem for your team.
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