How to Use Schema Markup for Colleges and Universities

What is Schema?

Schema markup is a form of micro data which allows Google to create rich snippets for its index.

Why Do I Need Schema?

Schema.org markups help index and rank your website better in Google’s results pages (SERPs).

College and University Examples

Here are examples  of schema markups in the college and university space.  Review these for an introduction and let us know if you have questions about your site and industry.

Shortlist of markups to use:

• College or University
• Educational Occupational Program
• Course
• Person

College/University Schema.org Markup Examples:

CollegeOrUniversity Schema (https://schema.org/CollegeOrUniversity)

Source: Schema.org

Here’s how Google’s rich snippets look in the search results:

College/University Accordion Snippet in Google:

College/University Rich Snippet in Google:

Educational Occupational Program Schema Example (https://schema.org/EducationalOccupationalProgram)

Source: Schema.org

Course Schema Example (https://schema.org/Course)

Source: Schema.org

Example Google Search Results: Courses snippet

Person Schema Example (https://schema.org/Person)

Example 1: Professor

Source: Schema.org

Example 2: Alumni

Source: Schema.org

Example Google Search Results: Notable Alumni snippet

Need Help?

At TSG, we work with colleges and universities to help them improve their online presence. We’d be happy to help you.  Reach out to me and we can discuss how to get your improve your website and online presence. You can email me at leslie@thesearchguru.com or call my cell directly at 440-463-3871.