Schema Markup for Colleges and Universities

What is Schema?

Schema markup is a form of micro data which allows Google to create rich snippets for its index.

Why Do I Need Schema?

Schema.org markups help index and rank your website better in Google’s results pages (SERPs).

College and University Examples

Here are examples  of schema markups in the college and university space.  Review these for an introduction and let us know if you have questions about your site and industry.

Shortlist of markups to use:

College/University Schema.org Markup Examples:

CollegeOrUniversity Schema (https://schema.org/CollegeOrUniversity)

Copy to Clipboard

Source: Schema.org

Here’s how Google’s rich snippets look in the search results:

College/University Accordion Snippet in Google:

university accordion in Google

College/University Rich Snippet in Google:

University Rich Snippet in Google

Educational Occupational Program Schema Example (https://schema.org/EducationalOccupationalProgram)

Copy to Clipboard
Source: Schema.org

Course Schema Example (https://schema.org/Course)

Copy to Clipboard
Source: Schema.org

Example Google Search Results: Courses snippet

Person Schema Example (https://schema.org/Person)

Example 1: Professor

Copy to Clipboard
Source: Schema.org

Example 2: Alumni

Copy to Clipboard
Source: Schema.org

Example Google Search Results: Notable Alumni snippet

Notable Alumni Snippet

Let’s work on this together: book a free work session

All companies we speak with have unique problems, and we’ve yet to find anyone who isn’t primarily plagued by too few resources. Take us up on a free training/work session where we can discuss your unique problems and offer solutions from top B2B marketers. Book one here:

BOOK A WORK SESSION
2022-07-29T14:48:40+00:00February 20th, 2021|Comments Off on Schema Markup for Colleges and Universities

Share This Story, Choose Your Platform!