What is Schema?
Schema markup is a form of micro data which allows Google to create rich snippets for its index.
Why Do I Need Schema?
Schema.org markups help index and rank your website better in Google’s results pages (SERPs).
College and University Examples
Here are examples of schema markups in the college and university space. Review these for an introduction and let us know if you have questions about your site and industry.
Shortlist of markups to use:
College/University Schema.org Markup Examples:
CollegeOrUniversity Schema (https://schema.org/CollegeOrUniversity)
Here’s how Google’s rich snippets look in the search results:
College/University Accordion Snippet in Google:
College/University Rich Snippet in Google:
University Rich Snippet in Google
Educational Occupational Program Schema Example (https://schema.org/EducationalOccupationalProgram)
Course Schema Example (https://schema.org/Course)
Example Google Search Results: Courses snippet
Person Schema Example (https://schema.org/Person)
Example 1: Professor
Example 2: Alumni
Example Google Search Results: Notable Alumni snippet
At TSG, we work with colleges and universities to help them improve their online presence. We’d be happy to help you. Reach out to me and we can discuss how to get your improve your website and online presence. You can email me at firstname.lastname@example.org or call my cell directly at 440-463-3871.