FacebookTwitterLinkedInEmail
Loading...
Paid Search Services2021-04-14T17:13:50+00:00

WHAT WOULD A 4X INCREASE IN PPC RETURN (ROAS) MEAN FOR YOUR BUSINESS?

Restaurant Equipment Solutions® has over 40 years of experience in the restaurant equipment and supply industry. At the time they reached out to The Search Guru they were unhappy with the return from their PPC campaigns. In addition to working on conversion rate optimization (CRO), we took over management of the PPC campaign and produced the following results year over year:

  • Revenue: ⬆ 342.91%
  • Conversions: ⬆ 1,557.08%
  • ROAS* current year: $8.57, ROAS* previous year: $2.02

*ROAS – Return On Ad Spend, ROAS Formula: Revenue divided by Ad Spend

“50% of revenue is coming from you guys – I usually would expect 30% so anything above that is really great.”

ARMON DRYSDALE, MARKETING MANAGER

LET US DO THE SAME FOR YOU! THE SEARCH GURU OFFERS COMPREHENSIVE PAY PER CLICK SERVICES THAT INCLUDE

ACCOUNT OVERHAUL

Your account will be reorganized so that you get the most qualified traffic for your advertising dollar.

AD COPY WRITING

This will make sure your ads have calls to actions (CTAs), benefit statements, qualifying statement and keywords that match what the visitors are looking for.

ONGOING PPC MANAGEMENT

The experts at The Search Guru can handle your PPC management so that all you need to worry about is taking care of your customers.

LANDING PAGE ASSESSMENT

While the ads will get a visitor to your site, your landing page is what will get them to convert. We’ll show you what changes need made to get the most conversions from your PPC traffic.

HOW DO WE BRING RESULTS FOR YOUR BUSINESS?

FAST WINS

Unlock your company’s hidden potential

First, we’ll unlock the hidden potential that you are currently not using. We’ll:

  • audit your PPC campaigns (search, display and social) and optimize cost and conversions,
  • review top landing pages and offer improvements to increase lead gen rate, and
  • review the website for technical issues to improve your SEO performance.

ONGOING GROWTH

Once you see our work pays for itself

Once you see that our work pays for itself, we can start investing in long-term efforts, such as:

  • digital marketing growth strategy,
  • email communication,
  • lead generation,
  • content creation, and
  • marketing automation.

SOME OF THE BRANDS WE’VE WORKED FOR

DIGITAL MARKETING CHECKLIST

AD EFFICIENCY (PPC)

Do your ads perform at industry standards?

Metrics Industry Standard Your Rate
Ecommerce Conversion rate (Transactions/Clicks) above 1.5%
Return on ad spend (Revenue/Spend) above $4.00
Click-through rate (Clicks/Impressions) above 1.5%

If you’re performing below any of the industry standards, we would be happy to audit your PPC campaigns with a complimentary mini PPC audit (regular price $1,795).

LANDING PAGE EFFICIENCY

Do you have these elements on your landing pages?

Landing Page
Element		 Yes / No
Clear purpose
(understand what the page is about in 3 sec)
Clear CTA (to the next step we want to take the visitor)
Social proof/testimonials

If you answered ‘NO’ to any of the top three items needed on a high-converting landing page, we would be happy to audit a key landing page for you with a complimentary mini landing page review (regular price $895).

PUT YOUR PPC MANAGEMENT IN THE HANDS OF AN EXPERT SEARCH ENGINE MARKETING FIRM – AND THEN RELAX

EXPECT US TO

1. Boost your brand’s visibility online
2. Optimize your PCC spend and conversions
3. Improve the quality of leads coming to your site

WE WILL

1. Speak in terminology you understand
2. Keep you up-to-date on best practices
3. Act as a partner through every step of the process