THE SEARCH GURU BRAND BUZZ
We’re proud to be featured as some of the top content marketers in the industry.
TSG created this series of free training and work sessions after the first set of findings from their research, where they identified the Top 3 Issues of B2B Content Marketers. The sessions were a continuation of the research as the team dug deeper into B2B marketers’ top issues, developing custom solutions.
Session #3: Competitor analysis: top content, competitor keywords, competitor backlinks
TSG created this series of free training and work sessions after the first set of findings from their research, where they identified the Top 3 Issues of B2B Content Marketers. The sessions were a continuation of the research as the team dug deeper into B2B marketers’ top issues, developing custom solutions.
Session #2: Find low-hanging opportunities for your domain name using the SEMrush tool: content analysis, keyword research, etc.
TSG created this series of free training and work sessions after the first set of findings from their research, where they identified the Top 3 Issues of B2B Content Marketers. The sessions were a continuation of the research as the team dug deeper into B2B marketers’ top issues, developing custom solutions.
Session #1: What’s new in Content marketing and SEO: topics, keywords, mobile, CRO
#ReboundThs Interview Series: How to Rebound from COVID-19 for Marketers with Bree Blazack (Afterpay Touch), Tim Kilroy, Sergiu Simmel, Mitch Tarr, Jim Marous (The Financial Brand / The Digital Banking Report), Joe Pulizzi (CMI), Matt Sweeting (SharpSpring), Chris Brogan, Katie Meurin (SNHU.edu), Rich Kahn, Rahmon Coupe.
▷ SEO Video Show: Episode 012 - Leslie Carruthers The SEO Guru, Content Marketing
Through speaking and serving startups through Fortune 50 companies, Leslie Carruthers is recognized as an authoritative voice on content marketing, search engine optimization, conversion tracking analytics and conversion rate optimization.
Leslie Carruthers at Cleaveland Technology Awards
The Cleveland Technology Awards recognizes companies in Northeast Ohio who demonstrate innovative business practices to remain on the cutting edge of technology.
The Search Guru won one of the Implementer Awards for 2019.
UpCity's Weekly Roundup Feature of the Best New Digital Marketing Content
TSG President Leslie Carruthers was featured in UpCity’s weekly roundup of the best new digital marketing content! This week’s roundup includes tips for using social media for keyword research, improving your site’s conversion rate, and creating an effective B2B content marketing strategy. Learn how to enhance the user experience on your website and improve the open rates of your email marketing campaigns. We’ve covered all of this news and much more, below! “TSG President Leslie Carruthers demonstrates how content marketing can be used to create and convert an audience of buyers.”
TSG President, Leslie Carruthers, is honored to be a mentor in Techstars Anywhere 2020 program! Over 13 weeks, she will be working with founders of startups to build enduring, scalable businesses.
“To remain in the game, smaller companies will need to find ways to produce content at a cheaper price. They don’t have budgets to compete with high-quality video campaigns and huge social media initiatives, and they cannot go for the trendy topics. But if they focus on efficiency and evergreen content, they will stand a chance.”
“Imagine increasing revenue by 34.7% ($3.4 million in one year) from your FAQ section alone or growing conversion rates from your blog by 800%.
These aren’t made-up numbers. These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels.”
“TSG President Leslie Carruthers shares her tips on staying productive along with 7 others from CMWorld. She uses a combo of paper planner, digital calendars and project management tools to keep focus.”
“Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value?”
Bay Area: Content Marketing Meet Up
Leslie Carruthers, founder and CEO of The Search Guru will be presenting on Optimizing Your Content Marketing Efforts: Research Findings during the Bay Area Content Marketing Meet Up.
Leslie and team focus on optimizing content marketing processes and results. Leslie will share research findings and knowledge from top digital marketers she speaks with regularly. Thursday, September 24, 2020
What will it take to be a great content marketer of the future? TSG President Leslie Carruthers share with Content Marketing Institute what skill she thinks you’ll need.
Atomic Reach’s featured list of Top 100 Content Marketers / Influencers to follow included our President and Founder, Leslie Carruthers.
The Cleveland Technology Awards Luncheon by Smart Business recognizes The Search Guru as a company who demonstrates innovative business practices to remain on the cutting edge of technology.
What will the new year bring for content marketing? Leslie Carruthers tells Content Marketing Institute our prediction for 2020! Content marketers will focus on optimizing their activities by implementing data-driven strategies and focusing on improving their processes.
“First and foremost, use your data to see what strategy brings you the best results, e.g. what type of content has high engagement and conversion rates. Then you can identify where there is potential for you to gain quick results, for example – high search volume keywords that you rank on page 2 or 3 in Google results. There you can work further to optimize your content for these keywords in order to improve your rankings. With a combination of these 2 approaches, understanding and using your data to know what strategies work for you and focusing on low-hanging fruit keywords, you can build a winning online marketing strategy for 2019.”
Leslie was named one of Top Rank’s Top 50 Content Marketing Influencers and Experts to Follow into 2019 from Content Marketing World.
Goldman Sachs 10,000 Small Businesses is a $500 million investment to help entrepreneurs create jobs and economic opportunity by providing them with greater access to education, financial capital and business support services. Leslie will present to the 10KSB scholars on social media strategy and successful campaign examples.