The pandemic compounded every content marketer’s #1 problem: lack of time and resources. Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level. How to cope, maintain and even
https://youtu.be/roDN8omEHAU Leslie Carruthers So today we have Tim Ash with us. He is a best selling author, a keynote speaker and a marketing practitioner for about 150 years. Really great for his age. You've been around for forever. I mean, digital marketing old guard here. Tim Ash Yeah. Al Gore invented the interwebs.
https://youtu.be/kEXe06jiQIY Leslie Carruthers: I wore purple because I have royalty on. Chris Brogan: Well, thank you. I'm wearing gray because it's next in line. Leslie Carruthers: That's a good way to do it. So there is a lot for me to say to introduce you. So may I do that first and
We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t equal more engagement on LinkedIn. More content ≠ More engagement on LinkedIn The engagement just wasn’t where we wanted it
https://youtu.be/sC-YpvnEp-g A #ReboundThis Video Interview with Matt Sweeting, Marketing Automation Expert from Sharpspring. Matt Sweeting: I kind of have a unique vantage point in in terms of our company because I work with so many different partners. And I've seen a lot of success. I've seen a lot of frustration. I've seen people,
https://youtu.be/XpkEkUzew68 Leslie Carruthers: We are over the moon to have Joe Pulizzi here with us today on Rebound This. Thanks so much for making time, the godfather of content marketing, the king of orange, and just an all around great guy. Thanks for taking time away from the family to be with us
https://youtu.be/eCsr0VylqF4 Leslie Carruthers: Hello and welcome. You're dealing with the combination of problems you face as a content marketer in b2b plus Coronavirus. We're here to talk with leading content marketers, top marketers and business leaders about how you can prepare for the rebound. Today, we are so lucky we have
https://youtu.be/Fe4DuOGSjV0 Leslie Carruthers: Great. I'm so excited. Mitch Tarr is in the house. He is going to share with us how he, as an agency owner, author and trainer is dealing with preparing for the rebound of the recovery from Coronavirus and also how he's advising his clients to rebound and what they're
Leslie Carruthers: You're dealing with a combo if not all of the top problems facing content marketers and SEO professionals today: lack of resources, not being sure what's producing results and time to produce results. We're going to talk about how to solve for those problems today inside of COVID-19.
Online marketing allows you the ability to capture information about your site’s visitors to better understand your marketing efforts. Thanks to analytics, you can understand what your customers search for, how they interact on your site, what device they are on, and the actions they take before they actually buy. Conversion tracking can be tricky,
