Internet Brand Management Glossary
Term | Definition |
---|---|
Google Alerts | You can set up Google alerts to receive information about when a specific brand or company name appears online; companies use this to determine what customers are saying about them, both positively and negatively, and this is an important tool in Internet brand management. |
Google Search | Typing a query in the Google search engine to find specific information. |
Internet/Online Brand/Reputation Management | A collection of strategies designed to protect and promote a company’s good reputation, and to mediate damage that occurs because of negative comments and information posted online. |
Search Engine Results Page (SERP) | when a person conducts a Google search, pages of relevant results are presented; these are called search engine results pages – or SERPs for short. |