||You can set up Google alerts to receive information about when a specific brand or company name appears online; companies use this to determine what customers are saying about them, both positively and negatively, and this is an important tool in Internet brand management.
||Typing a query in the Google search engine to find specific information.
|Internet/Online Brand/Reputation Management
||A collection of strategies designed to protect and promote a company’s good reputation, and to mediate damage that occurs because of negative comments and information posted online.
|Search Engine Results Page (SERP)
||when a person conducts a Google search, pages of relevant results are presented; these are called search engine results pages – or SERPs for short.