Internet Brand Management Glossary2018-06-14T21:07:21+00:00

Internet Brand Management Glossary

Term Definition
Google Alerts You can set up Google alerts to receive information about when a specific brand or company name appears online; companies use this to determine what customers are saying about them, both positively and negatively, and this is an important tool in Internet brand management.
Google Search Typing a query in the Google search engine to find specific information.
Internet/Online Brand/Reputation Management A collection of strategies designed to protect and promote a company’s good reputation, and to mediate damage that occurs because of negative comments and information posted online.
Search Engine Results Page (SERP) when a person conducts a Google search, pages of relevant results are presented; these are called search engine results pages – or SERPs for short.

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