Proven process drove SEO and CRO improvements on top Landing Pages which lead to improvement in conversion rate from ALL channels.
Situation:
An ecommerce client had a low site conversion rate and decreasing organic traffic. They offered excellent service and clients were happy, but it was difficult to reach new customers.
Solution: TSG performed Competitor research and identified key areas for improvements. Based on research we created a road map for future endeavours.
Results: In the 4 months following, the improvements produced:
- ⬆ 39.1% increase in organic traffic
- ⬆ 48.7% increase in organic revenue
- ⬆ 77.8% increase in desktop conversion rate
- ⬆ 441.9% increase in mobile conversion rate