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Content Strategy2021-04-11T16:34:22+00:00

Content marketing is a valuable tool for any company in any industry. You need an experienced, proactive digital marketing partner that understands b2b content strategy and the marketing challenges you face.

WHAT TYPE OF CONTENT WILL HELP YOUR STRATEGY?

CONTENT FOR VISIBILITY

Search engine spiders (programs that visit web pages and feed those pages to search engines like Google) are interested in one thing: returning the best possible content each and every time a user inputs a query into a search engine.

B2B companies can take advantage of this by adding content that is optimized for results. Having a b2b content strategy in place can significantly boost your rankings in the search engine results pages (SERPs), which will place your company in front of increasingly larger numbers of leads and potential customers.

CONTENT FOR LEAD GEN

57% – that’s how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep (source). Online is the easiest place to do B2B research. That’s why having valuable, informative content on your website will help users find you and earn their trust.

Try to answer as many possible questions that prospects ask your sales team via the phone or email and have those answers on your website – that will save time for both sides and will increase your chances of getting new business.

CONTENT FOR SOCIAL MEDIA

If Social Media is an important sales channel for your b2b company, you may need a different strategy there.

On Social you reach out to people who are your target audience in terms of demographics and psychographics, but they may not be aware of their need for your product or service yet (unlike on Search, where they are explicitly searching for you).

Visual content works very well on social, especially videos.

HOW DO WE BRING RESULTS FOR YOUR BUSINESS?

FAST WINS

Unlock your company’s hidden potential

First, we’ll unlock the hidden potential that you are currently not using. We’ll:

  • identify low-hanging fruit content opportunities (these are high-potential keywords where your website is already ranking for but lower than page 1 of Google results)
  • review top landing pages and offer improvements to increase lead gen rate, and
  • review the website for technical issues to improve your SEO performance.

ONGOING GROWTH

Once you see our work pays for itself

Once you see that our work pays for itself, we can start investing in long-term efforts, such as:

  • digital marketing growth strategy,
  • email communication,
  • lead generation,
  • content creation, and
  • marketing automation.

LET’S DESIGN A UNIQUE AND EFFECTIVE B2B CONTENT STRATEGY FOR YOUR COMPANY, WITH A MIX OF:

CONTENT PLAN

TSG partners with you and your team to utilize your resources in order to make sure the content plan is achievable

CONTENT OUTLINES

We are not experts in your area, so we won’t be writing the copy for you. BUT we are SEO experts and can choose the topics and keywords you need.

SEO COPY EDITING

We identify potential keywords and subtopics for your priority pages and edit your copy following SEO best practices.

SEO TEAM TRAINING

We can train you and your team to understand the ins and outs of optimizing your content for search engines and rankings.

 WE TAKE GREAT PRIDE IN WATCHING OUR CLIENTS’ BUSINESSES GROW

EVALUATE YOUR GROWTH SCORE

I’m proud of the work we’ve done

“You guys have set the bar really high.
I’m proud of the work we’ve done and
I have told that to my network and peers and community.”
:: Total traffic increased 31% YOY after 6 months of service
:: Organic traffic increased 27.5% YOY after 6 months of service

CHRIS EICHMAN • MARKETING COMMUNICATIONS MANAGER

Quick to understand nuances

“Leslie is clearly and expert in her field.
She is very quick to understand nuances of individual business competencies.
She remains very current in the field, which is critical for any business
looking to stay most competitive with internet search.”

REBECCA BOMPIEDI • LIGHTING TRANSFORMATION (RESTRUCTURING LEADER)
THINCB2B

Always with great results

“I have personal experience with The Search Guru team and their work
within multiple electronic components distributors and manufacturers,
and recommend them to clients,
always with great results.”

TONY HARRIS, FOUNDER & CHIEF STRATEGY OFFICER

Already seeing payoffs

“I hired The Search Guru team to do
SEO for MedCityNews.com and
we’re already seeing payoffs well before many of the different
strategies are implemented.”

CHRIS SEPER • PRESIDENT AND CO-FOUNDER

SOME OF THE BRANDS WE’VE WORKED FOR

FOUNDED IN CLEVELAND OHIO OVER 14 YEARS AGO, WE HAVE THE PROVEN SOLUTIONS TO MEET YOUR NEEDS

B2B DIGITAL MARKETING CHECKLIST

AD EFFICIENCY (PPC)

Do your ads perform at industry standards?

Metrics Industry Standard Your Rate
Ecommerce Conversion rate (Transactions/Clicks) above 1.5%
Return on ad spend (Revenue/Spend) above $4.00
Click-through rate (Clicks/Impressions) above 1.5%

If you’re performing below any of the industry standards, we would be happy to audit your PPC campaigns with a complimentary mini PPC audit (regular price $1,795).

LANDING PAGE EFFICIENCY

Do you have these elements on your landing pages?

Landing Page
Element		 Yes / No
Clear purpose
(understand what the page is about in 3 sec)
Clear CTA (to the next step we want to take the visitor)
Social proof/testimonials

If you answered ‘NO’ to any of the top three items needed on a high-converting landing page, we would be happy to audit a key landing page for you with a complimentary mini landing page review (regular price $895).

EXPECT US TO

1. Boost your brand’s visibility online
2. Optimize your site content to drive more traffic
3. Improve the quality of leads coming to your site

WE WILL

1. Speak in terminology you understand
2. Keep you up-to-date on best practices
3. Act as a partner through every step of the process

Address

21887 Lorain Rd. #71
Cleveland, OH 44126

Phone

1-440-306-2418

Email

Results@TheSearchGuru.com