Finance Case Study: Strategic Link Building Leads to an Increase in Domain Authority


A financial client was looking for ways to increase organic rankings for core-to-business keywords in order to drive highly qualified traffic to their website.


The Search Guru focused on increasing domain authority through strategic link building by offering a premium and original infographic to identified websites. Websites were divided into potential link partner classes based on: 1) The likelihood of acquiring a link. 2) The amount of authority those links may pass to the client site.


Results for this type of program can take 3-6 months to mature. Therefore, results for this case study and similar programs will continue to evolve over the course of the next few months. However, in less than three months, we have already seen several positive signals that our strategy is successful:

  • Domain authority increased from 22 to 24
  • Overall site traffic increased 13%
  • A 6% conversion rate of gained backlinks to the site based on successful targeting of potential partners