Moving Case Study: Local Search Strategy Drives Results
Situation
The Search Guru is currently partnered with multiple moving and storage companies around the country, with a mission to increase their website traffic and improve online conversions. Here are the most common opportunities TSG sees when engaging with a moving and storage company:
- Companies are not showing on the first or second search engine results page for related keywords
- Websites are typically old and outdated
- Results from print buys are declining as consumers shift their research phase online
- There is difficulty tracking and analyzing conversions
Solution
The Search Guru’s proposed strategy is customized for each client based on their current situation and goals, however, a typical solution includes the following elements:
- Create a new lead generating website (if needed)
- Audit the website, including technical assessment and updates, and optimize onsite content
- Optimize local search elements on an ongoing basis and clean up citations
- Implement a company blog and provide ongoing content support
- Develop and execute a custom link acquisition strategy
- Create and implement a social media strategy
- Provide monthly reporting for accountability
Results
Specific Company Results in First Year
- Traffic increases 2-3x within 6-12 months of engaging
Client Testimonials
- “In just the first 3 months, our leads increased 166% – The Search Guru team delivered beyond what they promised!” – Scott Traylor, BurrisTransfer.com
- “I just love our website now. I can’t praise you guys enough. It’s like you read my mind. I would recommend you guys to any of the Wheaton agents. I do believe that in the long run that when it boils down to it and we begin to grow you’ll be a significant part of it.” – Gary Fletcher, CityMovingandStorage.com
- “This October is not normal. We’re really busy– we’re doing a bunch of local business.” – Adam Morgan, MorganMovingandStorage.com
