WHAT WOULD A 4X INCREASE IN PPC RETURN (ROAS) MEAN FOR YOUR BUSINESS?
Restaurant Equipment Solutions® has over 40 years of experience in the restaurant equipment and supply industry. At the time they reached out to The Search Guru they were unhappy with the return from their PPC campaigns. In addition to working on conversion rate optimization (CRO), we took over management of the PPC campaign and produced the following results year over year:
- Revenue: ⬆ 342.91%
- Conversions: ⬆ 1,557.08%
- ROAS* current year: $8.57, ROAS* previous year: $2.02
*ROAS – Return On Ad Spend, ROAS Formula: Revenue divided by Ad Spend
“50% of revenue is coming from you guys – I usually would expect 30% so anything above that is really great.”
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