Ready to create content with the “WOW!” factor to get people buzzing? Contact The Search Guru to start your internet viral marketing campaign.
Viral marketing, also known as buzz marketing, is one of the most effective ways to get news about your business in front of prospects and get them talking about your company – in fun and interesting ways.
In buzz types of marketing, companies create something unique designed to grab the attention of people, the type of content that is highly “pass-on-able.” Examples of buzz marketing include:
- Interactive quizzes
- Useful tools
- Text that entertains and/or informs
- And more
As people see this video, quiz, contest, tool or intriguing information, they begin talking about it and forwarding it to friends, family and business colleagues, spreading its circle of influence further and further.
As a second consideration, buzz marketing also contributes to natural link building.
Prior to Google’s major algorithm change, known as Panda, link building was one of the most important strategies in organic search engine optimization. Although its importance has somewhat lessened, post-Panda, it is still worthwhile to have quality inbound links pointing at your site – and, quite often, your internal viral marketing campaign will naturally create them.
Viral marketing strategies involve more than just creating great content. The content also needs to appear where it can easily be seen and passed on.
Carefully crafted viral marketing strategies share great content:
- On Facebook
- Via Twitter
- Through other relevant social media channels
- On the sites/blogs of influencers
- On your site/blog
- And more
The Search Guru team creates powerful viral marketing strategies specifically for your business to shine a spotlight on your company and send traffic your way.
The Search Guru does not use a “one size fits all” approach to buzz marketing. Instead, we learn about your specific company, the most important influencers in your space, and your target audience and market, and then craft the appropriate strategy.
For more information about putting the “WOW!” factor in your internet viral marketing campaign, contact us to set up your free gift session today.