[Ebook] 3 Secrets Top B2B Content Marketers Rely On to Consistently Beat Their #1 Problem: Limited Resources

For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you. 

This ebook is solving for the #1 Obstacle of B2B Content Marketers: Working with Limited Resources 

We’ve worked with many B2B content marketers, we spoke with more, and we surveyed 500+ of them — they all confirm that shortages of time and resources are their #1 impediment. 

Major Issues with Content Marketing

Source: Content Marketing Research, 2019-2020, The Search Guru

“Marketers are playing catchup to shifting priorities, plans, and budgets as the result of the Coronavirus.”

Source: NewsCred Study

Here are the 3 secrets top B2B Content Marketing Managers rely on to consistently beat their #1 Problem: Limited Resources

Secret #1: Quick Fixes on Landing Pages for Improving Clicks and Conversions: 

Secret #1 focuses on increasing the value and the ROI (return on investment) of your current content assets. Here’s how we do that:

  1. Find top 5 performing resources for each of these: 
    1. The top 5 pages that bring organic traffic
    2. Which 5 articles perform best in social media
    3. Find your Top 5 pages which attract backlinks
    4. The top 5 converting pages
    5. The top 5 pages with the highest CTR (click-through rate)
  2. Next steps: use tactics on other pages 
    1. Analyze what makes those pages top performers 
    2. Then implement your findings on other important landing pages

If you’re unsure how to do that, get the full ebook sent to your email:

Secret #2: Optimize Existing Content for SEO (Search Engine Optimization) and Conversions:

This part is very interesting: do you know that you have resources, that rank high in the organic results, but not high enough yet to bring in traffic? These are the low-hanging fruit opportunities and here’s what you can do with them:

  1. Find low hanging opportunities — these are:
    1. High volume keywords 
    2. Which you rank for, but not high enough (e.g. positions 7-30 in Google)
  2. Next steps: Choose the pages that are important for your business and optimize them for better rankings and conversions by:
    1. Expanding copy with related subtopics
    2. Improving UX with headings and listings
    3. Adding conversion elements such as CTA (call to action) buttons, testimonials and FAQs

Secret #3: Find Ideas and Strategies from Your Top Competitors

This one is also a great time-savior: want to identify winning strategies quickly, well, it is very probable that someone has already found the wheel in your niche. Knowledge is available, you need to go and get it. Here’s how:

  1. Find competitors you can learn from:
    1. Top competitors to compare against in your market niche
    2. Competitors’ best performing content: in search, social and for gaining backlinks
  2. Next steps: use those ideas and strategies that make sense for your business
    1. Analyze data for content marketing topics and conversion optimization solutions
    2. Know you know what’s working in your market — both smaller and larger competitors can be excellent sources
    3. Start implementing strategies that make sense for your company

“Content Marketing is all the Marketing that’s left.”  

Seth Godin, Founder of Akimbo.

For details how to find the data, what tools to use and what to do next, as well as for interesting case studies and strategies, leave your email below for a full copy of the ebook:

2020-07-02T13:45:31+00:00June 15th, 2020|0 Comments