Doing B2B competitor analysis is a great place to start planning your digital marketing strategy or revisit and update it with fresh ideas. We love competitor analysis as we (almost) always manage to come up with both easy to implement fast wins as well as ideas for long terms strategies that would feed nice working or brainstorm sessions.
In our b2b competitor analysis in majority of cases we include 4 parts:
- Copy and key phrase analysis of competing websites (SEO perspective)
- Social media profile analysis
- Inbound links(Backlink)
- CRO (conversion rate optimization) elements
Those parts work together and support each other to build a strong digital marketing channel so we look at them as a whole. Based on the findings we try to come up with content strategy ideas that will support all digital channels.
Here’s the Competitor Analysis template we are using — feel free to make a copy and start grabbing data for your analysis:
