Optimized content is content that is ranking high in search engine results pages. Different key terms require different levels of optimization: highly competitive terms require more work, while new/niche/less competitive topics require less optimization. Depending on competitiveness or a.k.a. "keyword difficulty" of a search term, you might need to: Add multiple subtopics to cover
Optimizing website content is a data-driven process that starts with keyword research. To start optimizing your content, first check which keywords the page ranks for right now. You can find this information in Google Search Console > Performance > Landing Pages > click on the page URL, then check the queries. Or you can
We’d like to invite you for a free digital marketing training for a team of 3 or more people where we’ll discuss what’s new in SEO and Content Marketing and how to turn this knowledge into more business for your company. Use the link below to book a time or discuss more about the
You may bring your whole team (3+ people) to the training, as you wish. You stay current: we'll discuss what has changed in the last 1-3 years, so you know you're using current knowledge and strategy. Very often, during your session we identify some quick wins that are also easy to implement. Next (in
We started this series of free trainings and work sessions after the first set of findings from our research: The top 3 issues of b2b Content Marketers. The trainings were a continuation of the research to dig deeper into those issues and see how we can find solutions for them. During lockdown, these training managed
In order to make content marketing creation easier and faster and to follow best practices for SEO and CRO, it is advisable to use a Content marketing plan. Here's the template we use at TSG - Content Planning and Outlines template :
Content audit will help you see: Top content serving SEO purposes Top content that gets backlinks Top content that gets engagement in Social Media Which content is working best for the brand Potentials for content to be created Here's the template we use: TSG Content Audit template - just make a copy from here:
Competitors' Keywords: With tools like SEMrush.com or Moz.com or Ahrefs.com you can see which keywords your competitors are ranking for in the Search Engines' results. It is a great way to see where competition gets its traffic, and then reverse engineer their strategy to profit from their wins. You can also see an estimated volume
Content marketing is an essential part of your marketing efforts, but how do you know if you're doing it right? In order to get in front of your target audience(s) you need to be creating useful, entertaining, easy to consume content, because that's what people use the Internet for - to find useful information
On average we find 1/4 to 1/3 broken links when reviewing a company's backlink profile - wrong redirects, 404 pages, pages with no content. So, here's the easy fix - you can improve your Link profile and Domain authority by regularly auditing your link profile and fixing any errors that may appear.