Content marketing is an essential part of your marketing efforts, but how do you know if you’re doing it right? In order to get in front of your target audience(s) you need to be creating useful, entertaining, easy to consume content, because that’s what people use the Internet for – to find useful information and solve problems.
Content marketing can be measured:
- by the organic traffic it brings to your website,
- by the backlinks and social engagement you’re getting and
- by the overall growth of your business (Domain authority).
Unfortunately, Content marketing is not a one-off campaign, which you can create, run and then measure its effect. Don’t forget: content marketing’s impacts are cumulative and exponential. New content is supported by old content, but then the older content can bring new life to old pieces and you can see a huge jump in your traffic. So, keep calm and keep writing.