- Competitors’ Keywords: With tools like SEMrush.com or Moz.com or Ahrefs.com you can see which keywords your competitors are ranking for in the Search Engines’ results.
- It is a great way to see where competition gets its traffic, and then reverse engineer their strategy to profit from their wins.
- You can also see an estimated volume of the traffic they get from each keyword. The keywords that bring them most traffic have high search volume (number of searches users do for a particular keyword) and your competitor is ranking high for the keyword (usually in the top 5 positions).
- Competitors’ Content: You will see both the keyword that’s ranking and the page that’s ranking. This means you can analyze what they did right on the page to make it rank high. Look out for things like:
- Long form content, like guides and tutorials
- Lists of useful information or step-by-step process
- Video or other form of interactive content
- Competitors’ Backlinks: You probably know how important backlinks are for SEO. The more high-quality backlinks that point to your website, the higher your chances are to win higher rankings in Google’s search results.
- The tools help you see where competitors got their best backlinks from
- With Backlink Gap tools you can compare your domain against up to 4 other competitors for backlink opportunities.
Well, isn’t this a nice starting point for any optimization effort? We love data :)