Designers and marketers sometimes get scared that their pages become too long and want to cut out stuff to make it more user-friendly. Well, this is not exactly the best thing you can do.
On your money page (the page where you want your visitors to convert (in 95% of cases this is your homepage)) you need to have all questions users may have, with the answers. The most important problems you solve would be on the top, and it’s best to include all questions your prospects as your sales team and customer service teams.
- Why? Because that’s why people came to your page/site – to get their questions answered. The better job you do at that, the higher the chance they’ll convert.
- But won’t that page get too long? Not if you do it the right way: by having each scroll as a separate screen with e.g. different background and call-to-action (CTA) your users won’t be frustrated. In fact, the ones who find their answers will be able to convert right away, and the others will continue to scroll down. (Remember, the majority of users now search through mobile devices and scrolling down is OK on mobile.)
And last, but crucial, include testimonials – make sure visitors can see proof of your claims and find their solutions solved through the eyes of fellow users.