Do you know which pages attract most of your organic traffic? The top SEO page is usually your homepage, and the top keyword is you brand name. But after these there are some interesting keywords and pages that rank and bring in users to your website for free (and you might not be even aware of which pages these are).
These pages are interesting because:
- You can optimize them in a way that they bring not only free traffic, but also conversions and
- when you see what works for the Search engines, you can do more of that.
You can find this information under Google Analytics > Acquisition > Google Search Console > Keywords. By clicking on a keyword you will see which page or pages are ranking for the keyword. Have fun! And let us know if we can help.