What Is Schema?
Schema markup is a form of micro data which allows Google to create rich snippets for its index.
Why Do You Need Schema?
Schema.org markups help index and rank your website better in Google’s results pages (SERPs). It helps with SEO (search engine optimization), CRO (conversion rate optimization) and CTR (click-through rates).
Following up on our discussion with Jim Marous on how banking digitalization is inevitable and beneficial for everyone, we have prepared here some easy to implement examples of marking up your website content so search engines can understand it better and serve users better. (Check out: #ReboundThis with Jim Marous: The Positives from COVID-19 for the Banking Industry & How to Prepare for the Rebound.)
Bank and Credit Union Schema Markup
Here are examples of schema markups in the college and university space. Review these for an introduction and let us know if you have questions about your site and industry.
Shortlist of markups to use:
Here’s how Google’s rich snippets look in the search results:
Bank/Credit Union Accordion Snippet in Google:
Example Google Search Results: Exchange Rate Specification
You can find some more great examples of schema markup which you can use on your website here: https://schema.org/docs/financial.html
We also recommend adding FAQ sections to your top landing pages so you increase your chances of earning organic traffic. You can read more about why FAQs are important for SEO and CRO and how to make them even better with FAQ schema markup.
Need Help with Your Schema Markup?
We’re here to help! Reach out to me and we can discuss how to get your site optimized for Google to increase your CRO. You can email me at email@example.com or call my cell directly at 440-463-3871.