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Content Audit2019-08-20T09:23:51+00:00

Data-driven Content audit to unlock SEO and Content Optimization potential and drive more qualified traffic.
Get proactive. Make smarter decisions.

TSG Content Optimization Process

Part of Step 2: Ramp Up: Quick Wins of the Content Optimization Success Model

WHAT IS INCLUDED IN THE CONTENT AUDIT:

OPPORTUNITIES FOR HIGHER ROI

Site wide context to identify what’s missing, what’s working best and where your quick wins are regarding content assets.

EXPOSE QUICK WINS AND GET IN ACTION

Which content is close to page 1 in Google Search Results and can double or triple its traffic with a little bit of search engine optimization

GROW ORGANIC SITE VISITS WITH ACTIONABLE RECOMMENDATIONS

What to do to improve your visibility online? What content to create? How to improve existing pages?

ONGOING DATA-DRIVEN CONTENT OPTIMIZATION

Recommend strategies to achieve top traffic and conversions in the market now

WHAT WOULD 31% MORE TRAFFIC MEAN FOR YOUR BUSINESS?

Bostik, a global manufacturer of adhesive technologies used across a wide range of sectors including construction, automotive, aerospace, rail, packaging, tapes, labels, flexible lamination and footwear industries engaged with TSG for digital marketing strategy and support.

After six months of service, Bostik.com/US experienced:

  • 31% YOY increase in total traffic
  • 27.5% YOY increase in organic traffic

“You guys have set the bar really high. I’m proud of the work we’ve done and I have told that to my network and peers and community.”

CHRIS EICHMAN • MARKETING COMMUNICATIONS MANAGER
I WANT MORE LEADS! LET’S GET STARTED!

WE ALIGN OUR SUCCESS WITH THE SUCCESS OF OUR CLIENTS

INCREASE IN SOCIAL SHARES BY 28%

Engaging social content drove an increase in traffic to the main website from the blog and to the blog itself.

209% MORE ORGANIC TRAFFIC

SEO techniques (both on- and off-page) drove a 209% increase in organic traffic in less than 10 months.

PAID SEARCH INCREASES ROAS 79%

Paid search execution drove an increase in return on ad spend (ROAS) within one quarter.

YOUR B2B DIGITAL MARKETING IN THE HANDS OF EXPERTS

Restaurant Equipment Solutions® has over 40 years of experience in the restaurant equipment and supply industry. TSG performed a competitive analysis that identified key areas of improvements and road map for the future. In the months following the improvements, RES b2b ecommerce site experienced:

  • 39.1% increase in organic traffic
  • 48.7% increase in organic revenue
  • 77.8% increase in desktop conversion rate
  • 441.9% increase in mobile conversion rate

“50% of revenue is coming from you guys – I usually would expect 30% so anything above that is really great.”

ARMON DRYSDALE, MARKETING MANAGER
I WANT MORE LEADS! LET’S GET STARTED!

SOME OF THE BRANDS WE’VE WORKED FOR

What is optimized content?2021-08-17T13:47:49+00:00

Optimized content is content that is ranking high in search engine results pages.

Different key terms require different levels of optimization: highly competitive terms require more work, while new/niche/less competitive topics require less optimization.

Depending on competitiveness or a.k.a. “keyword difficulty” of a search term, you might need to:

  • Add multiple subtopics to cover different aspects of the search intent
  • Add image/video content to make the page more appealing to the users
  • Improve on-page elements such as heading structure, alt elements, etc.
  • Work on gaining backlinks for the content or increasing the overall domain authority of the website.

Here’s the template for content optimization we use at TSG – Content Planning and Outlines template, which will help you work on optimizing your content. And feel free to book a free work session with us to discuss the best approach to content optimization based on the resources you have available.

How do I optimize website content?2021-02-09T22:02:21+00:00

Optimizing website content is a data-driven process that starts with keyword research. To start optimizing your content, first check which keywords the page ranks for right now.

  • You can find this information in Google Search Console > Performance > Landing Pages > click on the page URL, then check the queries.
  • Or you can use external tools like SEMrush, Ahrefs or MOZ.

When you see the keywords, you need to choose which of them are relevant to your business.

Then you create a plan for updating the content:

  • will you expand existing paragraphs?
  • add more subtopics?
  • or do you need to rearrange the page layout to move up in the rankings?

When updating your copy, you can also plan for making the page better from a CRO (conversion rate) perspective. Think about:

  • Adding social proof/testimonials to your page
  • Explaining “the process” — what can customers expect from you?
  • Add FAQs — they are excellent for both SEO and CRO
Is there an easy way to improve my Link profile?2019-08-20T13:35:34+00:00

On average we find 1/4 to 1/3 broken links when reviewing a company’s backlink profile – wrong redirects, 404 pages, pages with no content.

So, here’s the easy fix – you can improve your Link profile and Domain authority by regularly auditing your link profile and fixing any errors that may appear.

Is long content user-friendly?2019-08-22T16:18:38+00:00

Designers and marketers sometimes get scared that their pages become too long and want to cut out stuff to make it more user-friendly. Well, this is not exactly the best thing you can do.
On your money page (the page where you want your visitors to convert (in 95% of cases this is your homepage)) you need to have all questions users may have, with the answers. The most important problems you solve would be on the top, and it’s best to include all questions your prospects as your sales team and customer service teams.

  • Why? Because that’s why people came to your page/site – to get their questions answered. The better job you do at that, the higher the chance they’ll convert.
  • But won’t that page get too long? Not if you do it the right way: by having each scroll as a separate screen with e.g. different background and call-to-action (CTA) your users won’t be frustrated. In fact, the ones who find their answers will be able to convert right away, and the others will continue to scroll down. (Remember, the majority of users now search through mobile devices and scrolling down is OK on mobile.)

And last, but crucial, include testimonials – make sure visitors can see proof of your claims and find their solutions solved through the eyes of fellow users.

How to do SEO Competitor analysis?2021-04-07T13:44:19+00:00

  1. Competitors’ Keywords: With tools like SEMrush.com or Moz.com or Ahrefs.com you can see which keywords your competitors are ranking for in the Search Engines’ results.
    • It is a great way to see where competition gets its traffic, and then reverse engineer their strategy to profit from their wins.
    • You can also see an estimated volume of the traffic they get from each keyword. The keywords that bring them most traffic have high search volume (number of searches users do for a particular keyword) and your competitor is ranking high for the keyword (usually in the top 5 positions).
  2. Competitors’ Content: You will see both the keyword that’s ranking and the page that’s ranking. This means you can analyze what they did right on the page to make it rank high. Look out for things like:
    • Long form content, like guides and tutorials
    • Lists of useful information or  step-by-step process
    • Video or other form of interactive content
  3. Competitors’ Backlinks: You probably know how important backlinks are for SEO. The more high-quality backlinks that point to your website, the higher your chances are to win higher rankings in Google’s search results.
    • The tools help you see where competitors got their best backlinks from
    • With Backlink Gap tools you can compare your domain against up to 4 other competitors for backlink opportunities.

Well, isn’t this a nice starting point for any optimization effort? We love data :)

What is included in a B2B Competitor Analysis?2021-03-15T17:05:06+00:00

Here are the major elements included in a b2b competitor review:

  1. Top content serving SEO purposes per competitor
  2. Top content that gets backlinks per competitor’s domains
  3. Top content that gets engagement in social media
  4. Worth-noting CRO elements (e.g. explaining complex services or processes)
B2B competitor analysis template: SEO, Social, CRO2021-04-11T16:39:00+00:00

Doing B2B competitor analysis is a great place to start planning your digital marketing strategy or revisit and update it with fresh ideas. We love competitor analysis as we (almost) always manage to come up with both easy to implement fast wins as well as ideas for long terms strategies that would feed nice working or brainstorm sessions.

In our b2b competitor analysis in majority of cases we include 4 parts:

  1. Copy and key phrase analysis of competing websites (SEO perspective)
  2. Social media profile analysis 
  3. Inbound links(Backlink)
  4. CRO (conversion rate optimization) elements

Those parts work together and support each other to build a strong digital marketing channel so we look at them as a whole. Based on the findings we try to come up with content strategy ideas that will support all digital channels.

Here’s the Competitor Analysis template we are using — feel free to make a copy and start grabbing data for your analysis:

competitor analysis template

Which tools can I use for Competitor Analysis?2019-08-22T16:22:48+00:00

  1. SEMrush.com / Moz.com /  Ahrefs.com for SEO performance (find out for which keywords a site is ranking) and Backlinks performance. Moz is also used for Domain Authority metrics.
  2. Try BuzzSumo.com for Social Media Performance metrics.
  3. SimilarWeb.com offers data beyond search engine traffic, e.g. how much of the traffic comes from direct or referral sources.
  4. Use Google Analytics and Google Search Console for comparing data from external tools with client domain data from internal web analytics tools. 

FOUNDED IN CLEVELAND OHIO OVER 14 YEARS AGO, THE SEARCH GURU DIGITAL MARKETING AGENCY HAS THE PROVEN SOLUTIONS TO MEET YOUR NEEDS

EXPECT US TO

1. Boost your brand’s visibility online
2. Optimize your site content to drive more traffic
3. Improve the quality of leads coming to your site

WE WILL

1. Speak in terminology you understand
2. Keep you up-to-date on best practices
3. Act as a partner through every step of the process

Address

21887 Lorain Rd. #71
Cleveland, OH 44126

Phone

1-440-306-2418

Email

Results@TheSearchGuru.com