The Search Guru chats with K.D. Sullivan, CEO of Untreed Reads Publishing For four years, I edited a full-color print magazine, one that was costly to produce. The tone of the publication was friendly, cheerful, upbeat and neighborly, while the audience consisted largely of conservative women in their 50s. In one issue, we were including
Catch 22: expert sources or engagement first? At first glance, the formula for creating great content (that can be promoted on social media channels) might look simple and straightforward: Google likes and rewards websites with quality content Therefore, I will write quality content for my blog One of the best ways to create quality content
The power of storytelling in your online copy When I was young, I wasn’t allowed to play in our front yard. I couldn’t choose when I could – or couldn’t – flush the toilet. I wasn’t allowed to turn up the music and just dance, either. Now before you think that I had a deprived
Defending jargon as part of quality content (sort of) In 1981, my sister and I went to the movie theater to see Stripes, a film starring Bill Murray and co-starring Harold Ramis. Murray plays a character whose life was going nowhere: he’d just lost his job, his car was being repossessed and his girlfriend was
Content strategy: does outrageous behavior reap rewards online? For content creators and marketers – to paraphrase Charles Dickens’ book, Tale of Two Cities, now in the public domain – it is the best of times, it is the worst of times, it is the age of wisdom, it is the age of foolishness. It’s the
How to obtain keyword performance data in the era of (not provided) Much of the talk in the search engine world recently has centered on Google’s move to secure search, and its effects on the SEO community. While this change doesn’t really affect what we do, which is delivering great content to site visitors, keyword
The quest for the best domain names: how should you handle a domain change? Maybe you’re not getting the online traffic that you’d like. Or maybe you’re ready to push to become even more dominant in your space. Or maybe you now have the money to purchase a more competitive domain name. In any case,
Trusted sources: how to select the best interviews for your article or blog post In the late 1990s, I was asked to appear on a local television show about writers. I was happy to be asked, so I posted the news in the forum area of the online writer’s club to which I belonged. One
Craft persuasive targeted content through the creation of well-researched personas. Before creating effective targeted content for your site, it’s important to understand your site’s audiences – meaning both the current audience and the desired audience – and what they need and want. First steps in determining this can include: Intake: collect team knowledge about client/customer/prospect
Making lemonade from lemons: Google’s new 100% secure search This week at The Search Guru, we’ve been hearing a lot of buzz from clients about Google’s move to secure search (and the chatter hasn’t been favorable). We understand – and we’d like to clear up some misconceptions, from our perspective, about how
