What are B2B Marketers Solving for: No More Trade Shows [Lessons from Work Sessions Series]

2021-04-28T13:41:51+00:00February 16th, 2021|

What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?”  Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.   “Event marketing was our bread and butter pre coronavirus pandemic.

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Which are the Fastest Ways to Win Leads and Sales via B2B Content Marketing (even when Resources are Limited) for 2021

2021-04-28T13:37:08+00:00January 17th, 2021|

The pandemic compounded every content marketer’s #1 problem: lack of time and resources.  Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level.  How to cope, maintain and even

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How to Turn Lemons into Lemonade after #COVID19 with Content Marketing Expert, Joe Pulizzi.

2020-06-23T23:57:21+00:00June 23rd, 2020|

https://youtu.be/XpkEkUzew68 Leslie Carruthers: We are over the moon to have Joe Pulizzi here with us today on Rebound This. Thanks so much for making time, the godfather of content marketing, the king of orange, and just an all around great guy. Thanks for taking time away from the family to be with us

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[New Research] Marketing Managers’ POV: How is the COVID-19 Crisis Affecting your Marketing Budget?

2020-05-26T18:15:56+00:00May 21st, 2020|

Wondering how the COVID-19 crisis is impacting marketing budgets? So were we. What we found was surprising. Update: In the period April - May, 2020 we did interviews with top marketers on what they are seeing as opportunities, trends and positive examples. The article has been updated with their insights. In it we’ll show:

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Top 3 Content Marketing Issues: Research findings from 500+ Content marketing managers surveyed

2021-01-27T18:56:47+00:00May 18th, 2020|

How do you know if you’re doing content marketing right? How do you know if you’re creating the right content to fuel the complexities of your sales cycles? Not sure? You’re not alone. Update May 18, 2020: As a second phase of the "What Works and What Doesn't Work in Content Marketing" research we

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Discover how to show empathy in writing and why it’s important

2021-04-09T18:18:10+00:00February 8th, 2018|

Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I both live near Cleveland, which means we both have experienced plenty of frigid winters – and one thing we have

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StoryBranding takes a fresh look at brand marketing strategies

2018-06-14T21:07:31+00:00July 14th, 2014|

Storybranding If, in 1891, you were suffering from a “bilious” or “nervous” disorder, apparently all you needed to do was take Beecham’s Pills, the “most marvelous antidote yet discovered.” In fact, it would also take care of your weak stomach, sick headache, impaired digestion, constipation and disordered liver. Wow. What a deal! Better yet, this

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Overcoming burnout: recognizing and dealing with symptoms of burnout

2018-06-14T21:07:31+00:00June 24th, 2014|

Tips and strategies for writers from around the web for overcoming burnout   When you’re excited about a new writing project, you’ll probably have so many great ideas that your fingers can’t type fast enough to capture all of your thoughts – but that’s okay because you’ve got lots of adrenaline to keep you going.

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Belief-proof your marketing copy with these ten tips

2018-06-14T21:07:31+00:00June 17th, 2014|

Belief-proof your marketing copy Our high school was putting on the musical, “No, No, Nanette.” While others vied for acting and singing parts, I knew exactly what I wanted: to be the pit orchestra’s only flautist. I was happy when that happened – plus, my good friend Megan was playing first violin. The two of

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Improve your writing structure by boosting the muddle in the middle

2018-06-14T21:07:31+00:00June 10th, 2014|

Improve your writing structure: fixing the muddle in the middle In 2006, I needed to start writing optimized blog posts for a client in the car sales industry. I wanted to write something better than what currently existed in that online space, so I looked for blogs from competitors and: There wasn’t much out there.

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