What is the Importance of FAQs for SEO and CRO and Should You Use FAQ Schema Markup

2021-04-28T13:46:11+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings

2021-04-07T10:50:36+00:00July 27th, 2020|

Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web pages are providing. The quality signals are page loading, interactivity, and visual stability.  Why? Delivery of content affects the user’s

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Google Ads and Google Analytics: Why you see differences in Conversions and Revenue

2021-04-07T10:56:51+00:00February 25th, 2020|

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they

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Top 3 B2B Conversion Tracking Mistakes that Affect Your Profit

2021-04-07T10:38:01+00:00February 19th, 2020|

Online marketing allows you the ability to capture information about your site’s visitors to better understand your marketing efforts. Thanks to analytics, you can understand what your customers search for, how they interact on your site, what device they are on, and the actions they take before they actually buy. Conversion tracking can be

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Value Content Quality over Quantity: Experts Share Why

2021-04-09T18:12:58+00:00December 13th, 2018|

Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put ten experts in a room and you’ll get eleven different points of view. And, it’s largely true – in part because each human being has his or her own perspective. It’s also true because, in today’s noisy online

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CRO for Credit Union: 5 Ways to Optimize Landing Pages for Generating More New Accounts and Members

2021-04-07T10:47:50+00:00July 20th, 2018|

Each credit union is not only different than traditional banking and financing, it is different from other credit unions as well. Credit unions must differentiate themselves from other credit unions and banking options. Having a landing page that showcases your strengths and what sets you apart from your competitors is key to generating more leads.

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B2B Ecommerce Landing Pages: Great Examples of Huge Wins & Epic Fails

2021-04-07T10:59:51+00:00July 11th, 2018|

Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A landing page is a standalone web page. It is where your customer or potential client will start their journey on your

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Cost per Acquisition Calculator

2021-04-07T10:40:01+00:00July 11th, 2018|

Why Should You Calculate What You Can Spend to Acquire a Lead? To know how much a customer is worth to your business. To know how much you can afford to pay to acquire a new customer.   Cost per Acquisition Formula   [Revenue ➖ (Production Cost ➕ Overhead Expenses ➕ Refunds)] / Number

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Google’s Mobile First Index Quick Takeaways

2021-04-09T18:18:51+00:00August 15th, 2017|

Late last year, there was an announcement made by Google regarding their mobile-first index initiative.  This will become their primary index moving forward.  This update is the latest in a push from Google to encourage webmasters to prioritize mobile sites over desktop sites.   The majority of searches occur via mobile devices (60% according to

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3 Mobile Ecommerce Optimization Tests You Need to Be Running

2021-04-09T18:19:24+00:00February 17th, 2017|

No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is a loud and clear reflection of your ability to turn passive shoppers into active paying customers. How’s that for powerful?

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