Discover the power of storytelling in your blog, marketing copy and more.

2018-06-14T21:07:33+00:00January 31st, 2014|

The power of storytelling in your online copy When I was young, I wasn’t allowed to play in our front yard. I couldn’t choose when I could – or couldn’t – flush the toilet. I wasn’t allowed to turn up the music and just dance, either. Now before you think that I had a deprived


A defense of jargon in quality content: did we just say that?

2018-06-14T21:07:33+00:00January 24th, 2014|

Defending jargon as part of quality content (sort of) In 1981, my sister and I went to the movie theater to see Stripes, a film starring Bill Murray and co-starring Harold Ramis. Murray plays a character whose life was going nowhere: he’d just lost his job, his car was being repossessed and his girlfriend was