Competitors' Keywords: With tools like SEMrush.com or Moz.com or Ahrefs.com you can see which keywords your competitors are ranking for in the Search Engines' results. It is a great way to see where competition gets its traffic, and then reverse engineer their strategy to profit from their wins. You can also see an estimated volume

Here are the major elements included in a b2b competitor review: Top content serving SEO purposes per competitor Top content that gets backlinks per competitor's domains Top content that gets engagement in social media Worth-noting CRO elements (e.g. explaining complex services or processes)

Doing B2B competitor analysis is a great place to start planning your digital marketing strategy or revisit and update it with fresh ideas. We love competitor analysis as we (almost) always manage to come up with both easy to implement fast wins as well as ideas for long terms strategies that would feed nice

SEMrush.com / Moz.com /  Ahrefs.com for SEO performance (find out for which keywords a site is ranking) and Backlinks performance. Moz is also used for Domain Authority metrics. Try BuzzSumo.com for Social Media Performance metrics. SimilarWeb.com offers data beyond search engine traffic, e.g. how much of the traffic comes from direct or referral sources. Use