In order to make content marketing creation easier and faster and to follow best practices for SEO and CRO, it is advisable to use a Content marketing plan. Here's the template we use at TSG - Content Planning and Outlines template :

Content audit will help you see: Top content serving SEO purposes Top content that gets backlinks Top content that gets engagement in Social Media Which content is working best for the brand Potentials for content to be created Here's the template we use: TSG Content Audit template - just make a copy from here:

Content marketing is an essential part of your marketing efforts, but how do you know if you're doing it right? In order to get in front of your target audience(s) you need to be creating useful, entertaining, easy to consume content, because that's what people use the Internet for - to find useful information

Do you know which pages attract most of your organic traffic? The top SEO page is usually your homepage, and the top keyword is you brand name. But after these there are some interesting keywords and pages that rank and bring in users to your website for free (and you might not be even