3 Mobile Ecommerce Optimization Tests You Need to Be Running
Content strategy: does outrageous behavior reap rewards online? For content creators and marketers – to paraphrase Charles Dickens’ book, Tale of Two Cities, now in the public domain – it is the best of times,
Obtain keyword performance data in the (not provided) era. Here’s how.
How to obtain keyword performance data in the era of (not provided) Much of the talk in the search engine world recently has centered on Google’s move to secure search, and its effects on the
Quest for the best domain names: how should you handle a domain name change?
The quest for the best domain names: how should you handle a domain change? Maybe you’re not getting the online traffic that you’d like. Or maybe you’re ready to push to become even more dominant
Trusted sources for your journalism interview: find helpful tips.
Trusted sources: how to select the best interviews for your article or blog post In the late 1990s, I was asked to appear on a local television show about writers. I was happy to be
Craft persuasive targeted content through the creation of personas.
Craft persuasive targeted content through the creation of well-researched personas. Before creating effective targeted content for your site, it’s important to understand your site’s audiences – meaning both the current audience and the desired audience
Google’s 100% secure search: how to make lemonade from lemons
Making lemonade from lemons: Google’s new 100% secure search This week at The Search Guru, we’ve been hearing a lot of buzz from clients about Google’s move to secure search (and the
SEO and web marketing teams: collaborating on Internet marketing strategy.
Discover how SEO and web marketing work hand in hand to boost success: what your marketing department needs to know about SEO. When your company is looking to hire a search engine optimization company, the
Here’s what the Google Image Carousel debut means to your site.
On June 18, 2013, Google debuted its “Google Image Carousel.” Here’s what it means to you and your site. Because of its impact on local search – after all, this is the biggest change to
Google Shopping feed management: how to thrive during this Google update.
Google Shopping transition and what this means for your site: are you ready? One of this year’s most important Google update is happening right now, and if you haven’t started reacting, you’re already behind. I’m
Book writing for buzz marketing puts you on the fast track to success.
Book writing for buzz: fast track success by hiring a ghostwriter You’ve got terrific original ideas and plenty of knowledge to share. You’ve tried to position yourself as an online expert to capture your share
Search engine optimization news: get SEO advice on Google Webmaster Tools.
Webmaster Tools Google update: the search giant makes some important changes to Google Webmaster Tools. Things are ever changing in the SEO world. Today we’re reporting some recent search engine optimization news that involves updates
How Google now rewards quality content online: find out more.
A look at how Google is now rewarding quality content online On August 6, 2013, Google released information about its in-depth articles. With this new feature, when people search on broad topics – such as
Viral blog post business case study: discover more about viral content.
Viral blog post mini-business case study: The Search Guru dissects what makes a post or series catch on fire and spread throughout the Internet. Let’s face it. Nobody can predict, with certainty, which blog posts
Google officially changes its position on links’ role in site rankings.
Google officially changes its position on the importance of links in ranking – and Erik Baeumlisberger from The Search Guru noticed it first. On June 18th, Erik discovered a big change at Google. In the
SEO basics: Domain authority and keywords are important for Google traffic
Getting back to SEO basics! Today, let’s talk about some basic building blocks of SEO and how monitoring our competitors can help us spot weaknesses in our own sites. Search engines,
Improve your site! Conversion optimization / landing page optimization tips.
Website conversion optimization answers the big question: what do my customers want to see on my website? In a previous post, we explored the pitfalls of letting a HiPPO design your website. Too often, websites
Using title tags effectively: do these tags affect rankings any more?
Does using title tags well on your site make a difference in rankings any more? Recently, The Search Guru did an in-depth analysis of top ranking pages in a particular client’s industry. As part of
Cost of SEO marketing: find answers to questions about cost effective SEO.
So . . . how much does SEO cost, anyhow? Discover what your finance team needs to know about SEO. If your company is exploring search engine optimization, it’s important to get buy-in from the
Social media in business: using social networking for business to find influencers.
Influencers can affect the opinions and buying decisions of your customers. Discover what types of influencers there are and why using social networking for business is necessary to identify them. Before social media dominated consumers’
Buying a domain name can be risky; discover how to get a domain name safely.
Buying a domain name can be risky if you don’t have a plan. Here are some important things you need to know before you get a domain name. Let’s start at the beginning by answering
HTML site map: discover best practices for a website sitemap & XML site map.
Site maps, both an HTML site map and an XML site map, are essential for complete indexing of a site in the search engines. A website sitemap is a page that links to all other
Google changes: see what Google updates occurred in the 2nd quarter of 2012.
Google’s been up to a lot lately. In the second quarter of 2012 there were numerous Google changes, including the release of Google Penguin. Here is a timeline of some noteworthy Google changes from the