Search engine optimization news: get SEO advice on Google Webmaster Tools.
Webmaster Tools Google update: the search giant makes some important changes to Google Webmaster Tools. Things are ever changing in the SEO world. Today we’re reporting some recent search engine optimization news that involves updates
How Google now rewards quality content online: find out more.
A look at how Google is now rewarding quality content online On August 6, 2013, Google released information about its in-depth articles. With this new feature, when people search on broad topics – such as
Viral blog post business case study: discover more about viral content.
Viral blog post mini-business case study: The Search Guru dissects what makes a post or series catch on fire and spread throughout the Internet. Let’s face it. Nobody can predict, with certainty, which blog posts
Google officially changes its position on links’ role in site rankings.
Google officially changes its position on the importance of links in ranking – and Erik Baeumlisberger from The Search Guru noticed it first. On June 18th, Erik discovered a big change at Google. In the
SEO basics: Domain authority and keywords are important for Google traffic
Getting back to SEO basics! Today, let’s talk about some basic building blocks of SEO and how monitoring our competitors can help us spot weaknesses in our own sites. Search engines,
Improve your site! Conversion optimization / landing page optimization tips.
Website conversion optimization answers the big question: what do my customers want to see on my website? In a previous post, we explored the pitfalls of letting a HiPPO design your website. Too often, websites
Using title tags effectively: do these tags affect rankings any more?
Does using title tags well on your site make a difference in rankings any more? Recently, The Search Guru did an in-depth analysis of top ranking pages in a particular client’s industry. As part of
Cost of SEO marketing: find answers to questions about cost effective SEO.
So . . . how much does SEO cost, anyhow? Discover what your finance team needs to know about SEO. If your company is exploring search engine optimization, it’s important to get buy-in from the
Social media in business: using social networking for business to find influencers.
Influencers can affect the opinions and buying decisions of your customers. Discover what types of influencers there are and why using social networking for business is necessary to identify them. Before social media dominated consumers’
Buying a domain name can be risky; discover how to get a domain name safely.
Buying a domain name can be risky if you don’t have a plan. Here are some important things you need to know before you get a domain name. Let’s start at the beginning by answering
HTML site map: discover best practices for a website sitemap & XML site map.
Site maps, both an HTML site map and an XML site map, are essential for complete indexing of a site in the search engines. A website sitemap is a page that links to all other
Google changes: see what Google updates occurred in the 2nd quarter of 2012.
Google’s been up to a lot lately. In the second quarter of 2012 there were numerous Google changes, including the release of Google Penguin. Here is a timeline of some noteworthy Google changes from the
Google Alert: it’s not enough to just set up Google Alerts. Find out more.
Google Alert: discover numerous new ways to use the search giant’s free service to help your business and/or personal brand. Ways in which these alerts are typically used include: To receive news on topics of
Google Places SEO: Optimize Google Places business listing for Google+ Local.
Google Places for Business is now part of Google+. Optimize your Google Places listing today to take full advantage of new Google Places SEO ranking factors. Google’s recent announcement that Google Places for Business would
Build brand visibility by submitting content to sites accepting guest posts.
You might see phrases like “guest posts wanted” and “accepting guest posts” online. What are guest posts – and why should you write them? First, the “what.” Guest posts can be articles – or they
Timeline for Facebook: read our biz guide to the new Timeline on Facebook
What is Facebook Timeline? Facebook is updating the way their fan / brand pages look and operate. This change in appearance and behavior is being called the Timeline for Facebook and offers brands new and
Discover how to use Pinterest and how to quickly set up Pinterest boards.
Discover the Pinterest website; get started with this 101 primer Pinterest.com is a website where registered users can save, organize and share images or YouTube videos they find around the Internet. Pinterest can also be
Effective landing page: essential for a successful pay per click campaign.
An effective landing page is essential for a successful pay per click campaign. With AdWords campaigns, perhaps you follow all of the best practices for: campaign structure keyword targeting negatives and compelling ads But, if
Business letters of apology: repair online reputation & mend relationships
Business letters of apology: a customer of yours has just written a scathing online review of your products or services. How should you respond? The short answer is that you should
Best digital camcorder: see what to buy to create a video for your website.
The Search Guru shares in-depth tips to help you purchase the best digital camcorder to increase your website’s video content – to draw more traffic. There are many types of digital camcorders on the market
Bid management software: compare that to manual pay per click management.
Pay per click management: When choosing a company to manage your paid search campaign, there are many factors to consider. What kind of reporting will you receive? Will you have total access to your account?
Website analysis and competitive intelligence: let us supercharge your site!
Does your website have a case of the blahs? Here’s the prescription for success: a website analysis – and some competitive intelligence, too! You know the symptoms. Your website traffic is sluggish – and nothing